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2009 December

  • Old Yeller

    • 12/23/2009
    • Posted by: Mike O'Malley
    • Category: radio
    1 Comment

    Yesterday I took a challenge. Inspired by Roy H. Williams’ Monday Morning Memo about the decreased value of an online Yellow Pages listing vs. radio advertising for acquiring new customers, I Googled three generic business categories in twelve client markets to see what came up. Specifically I was looking to see if I achieved the

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