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2008 May

  • Brand O

    • 05/13/2008
    • Posted by: Mike O'Malley
    • Category: branding, radio programming
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    Eight years ago, about the time the Oprah magazine debuted, I wrote about Oprah as a brand and suggested these radio applications: 1. Discover what makes you special to your consumers and deliver that uniqueness on as many platforms as possible. 2. Only engage in those things that reinforce your brand’s positives. Never compromise your

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