2014 November
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Gen X and Boomers: Biggest Holiday Spenders
- 11/25/2014
- Posted by: Mike O'Malley
- Category: Uncategorized
No CommentsJust ahead of Black Friday, Prosper Insights and Analytics released their November Consumer Snapshot which included projected holiday spending by demo. Some $135-billion is forecast to be spent this year with Gen X and Boomers projected to account for two-thirds of these purchases. While Millennials are often chased, they are projected to account for just 18%
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Value Added Plus-Plus: Client Edification Efforts from Both Coasts
- 11/21/2014
- Posted by: Mike O'Malley
- Category: Uncategorized
When Entercom’s The End in Seattle cut its spot load this summer, it caused quite a bit of talk. As you may recall in addition to lowering their hourly spot load to six minutes, breaks were limited to two minutes. Inside Radio reported Tuesday on how that’s been going, including a chart showing steady growth 18-34 and
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The #1 Trait Is Missing
- 11/05/2014
- Posted by: B Brenner Believes...
- Category: Uncategorized
Dan O’Day did a fantastic job highlighting “25 Traits Of a Good Program Director” , but I think there is one missing. In fact, in the new world order, it may be the number one trait that will propel you to success. You have to be a good salesperson! You have to be able to
