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  • The Gift of Doing What You Love

    • 11/30/2020
    • Posted by: Mike O'Malley
    • Category: air talent, country radio programming, management, mentoring, radio, radio programming, Talent
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    Thanksgiving morning, singers, musicians, Broadway cast members, dancers, hosts, and performers of all consequences got back to doing what they love: plying their craft for our enjoyment. While it was no doubt rewarding for them just to be performing, it was perhaps even more meaningful for their audience. Thanks to their work, we laughed, waxed

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  • Your Station’s Most Powerful Marketing Weapon Is You

    • 10/22/2020
    • Posted by: Mike O'Malley
    • Category: country radio programming, marketing, radio, radio programming, Talent
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    Many of my favorite station meetings involved strategic planning for the future – especially marketing and promotion. There were TV spots to write and cut, outdoor creative to be completed, social and digital campaigns to be laid out, and contests and promotions to be readied for launch. That’s not the norm of late, especially when

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  • 20 Quotes, Paraphrases and Take-Aways from CRS 2020

    • 02/24/2020
    • Posted by: Mike O'Malley
    • Category: country radio, country radio programming, Talent
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    I pitch attending CRS all year. That’s because in my opinion, the Country Radio Seminar is the radio industry’s premiere learning convention. It doesn’t matter what your format is. But if you’re in country radio, you can quadruple the benefits. If I’ve counted correctly, this year was my 38th consecutive year in attendance. Apparently I was

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  • How Adopting a Home Run Derby Mindset Can Help Talent

    • 07/15/2019
    • Posted by: Mike O'Malley
    • Category: baseball, coaching, DJs, radio, radio programming, Talent
    2 Comments

    MLB’s All Star week is over and this weekend it was back to the grind for the league’s 30 teams. I almost always find a radio-related analogy or two to take away from the week. This year I was thinking about the “all or nothing” nature of the Home Run Derby. That morphed into thinking

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  • What Can Radio Learn from Online Shoppers?

    • 03/14/2019
    • Posted by: Mike O'Malley
    • Category: country radio programming, radio programming, Talent
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    2018 was another big year for online shopping. Holiday spending alone totaled more than 120-billion dollars. Worldwide e-commerce this year is expected to reach 3.45-trillion dollars. So what drives online shopping satisfaction? And what can radio learn from online shoppers? According to more than 1300 US online shoppers, here’s what makes a great shopping experience:

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  • The One Thing That Will Make You A Better Coach or Manager

    • 05/16/2018
    • Posted by: Mike O'Malley
    • Category: air talent, coaching, content, Talent
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    Is the way you coach helping or hurting? A recent Olgivy and Mather blog post got me thinking about this – specifically the gap that can occur between the words we use to coach and the results we anticipate. The post “’Content’ is a terrible term. Please stop using it” from John Long was about

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  • COMMITTED TO DOING YOUR BEST SHOWS EVER IN 2017? THEN YOU’RE TO BE T.O.A.S.T.E.D.

    • 01/03/2017
    • Posted by: Mike O'Malley
    • Category: DJs, Talent
    No Comments

      We’re fresh off toasts to the start of a new year – or perhaps instead you toasted “good riddance” to 2016. Either way it’s probable that someone, somewhere, recently brought up New Year’s Resolutions. I have no beef with resolutions though often they can be too vague (lose weight) or too negative (stop doing

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  • Some Labor Day Thoughts and Songs for Those Who Labor In the Greatest Business in the World: Radio

    • 09/05/2016
    • Posted by: Mike O'Malley
    • Category: country songs inspire, Labor Day, radio, Talent
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    Labor Day / Labour Day honors the contributions workers have made to better our lives. It became a US federal holiday in 1894 – though 30 states already officially celebrated Labor Day.  In Canada, Labour Day (also celebrated on the first Monday of September) has been a holiday since the 1880s. While we celebrate in

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  • How Political Analysts Can Help Coach Talent

    • 03/31/2016
    • Posted by: Mike O'Malley
    • Category: coaching, radio, Talent
    No Comments

    Fivethirtyeight.com is full of interesting content. There’s sports and politics of course, but also science, economics and culture (read about the Batman-Superman bro-mance here). And now, FiveThirtyEight has a coaching tip for radio. OK, not exactly. But their recent post about the most frequently used phrases by Presidential Candidates Hilary Clinton and Bernie Sanders got me thinking

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