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2007 December

  • Christmas Plans and New Year’s Resolutions

    • 12/16/2007
    • Posted by: Mike O'Malley
    • Category: radio, radio programming
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    What do people like to do most over the holidays? For nearly 2/3rds of adults it’s spending time with family and friends – that’s according to a Harris poll of 2,455 adults cited by Media Life Magazine. Next: going to holiday dinners and parties (9%), finding and giving presents (6%), and watching TV specials and

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  • Remembering (or not) Your Best Christmas Gifts

    • 12/10/2007
    • Posted by: Mike O'Malley
    • Category: marketing, radio, radio programming
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    Reporting that 41% of people can’t remember the best gift they received last Christmas, a company called Excitations.com has set out to change that by selling gifts that won’t easily be forgotten. The company’s ‘experiential gifts’ – gifts that require active participation by the recipient – include balloon and helicopter rides, rafting and skydiving, high

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  • Doing Good and Getting Noticed

    • 12/01/2007
    • Posted by: Mike O'Malley
    • Category: radio, radio programming
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    “Save the World” is one of the Six Tenants of Values Based Programming I penned a few years back when taking a long range look at what factors will drive future station success. Of course saving “the world” can be literal as in big corporation’s Green Plans, or more local as in your listeners’ immediate

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