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  • Losing a Brand: How People Say Goodbye Reveals A Lot

    • 06/12/2019
    • Posted by: Mike O'Malley
    • Category: branding, radio programming, Twitter, WPLJ
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    95-5 WPLJ in New York City rode off into the sunset last week. The station had a storied history in the market, and the talent that passed through its doors could fill a lot of pages in a “Who’s Who” of major market DJs and program directors. Listeners were quick to react to losing a

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