2012 February

Today was the day to dissect the newly commissioned CRS Research Study and I have to say that I felt like I was hearing the same song I have heard over and over again.   So I got to thinking, how can we apply David Houle’s futurist mentality and attempt to write some new lyrics and

If you are a leader of a company or a brand manager with employees and you don’t know what a futurist is, you need to learn and become one quickly.   That was just one of many profound takeaways from futurist David Houle’s presentation at the Country Radio Seminar.  His favorite definition comes from a colleague

“What is important to a radio station in 2012?” That was the key question we used for building Albright& O’Malley’s annual pre-CRS seminar which happens Tuesday, February 21 from 12:30-4:30 at the Country Radio Hall of Fame’s Ford Theater in Nashville (get a last minute invitation below). This year’s conference is called “Winning Tactics and

Yesterday my partner Jaye Albright wrote a timely piece about the M.I.A. “Super Gesture” on Sunday and the number of country songs with PG13 lyrics (20+ according to her Google search). A number of readers weighted in (accurately) on “the way it used to be” in country. But Country’s cume composition is dramatically different than