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2015 June

  • Why 5 More Inductees Into the Country Radio Hall of Fame Matters

    • 06/30/2015
    • Posted by: Mike O'Malley
    • Category: country radio
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    2015 Country Radio Hall of Fame InducteesPhoto courtesy of Kristen Englund Honoring excellence is always a good idea. That happened again last week in Nashville when the Country Radio Broadcasters inducted five new members into the Country Radio Hall of Fame (left to right: Randy Carroll, Mike Kennedy, Karen Dalessandro, Joel Raab, and Sammy George).

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  • Taking a Bite out of a Market Leader: What a Sandwich Chain Can Teach Us

    • 06/12/2015
    • Posted by: Mike O'Malley
    • Category: country radio, marketing, radio programming
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    Taking a bite out of a market leader Shifts in listener and consumer loyalty happen all the time but they always seem newsworthy when “suddenly” a top performer is dethroned.In reality, many of these abrupt declines may have actually been months, years, or even decades in the making. Some of these are the end result of

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