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2022 January

  • Staving Off the Grim Format Reaper

    • 01/13/2022
    • Posted by: Mike O'Malley
    • Category: country radio, country radio programming, marketing, radio
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    It happens every year around this time. After some predetermined amount of stunting, we greet the new year with a list of stations changing their name, format, or direction. Listeners usually lament the demise. “I always used to listen to them.” “They were the soundtrack of my life.” “I learned to love music (or talk,

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  • What Formats Have the Most Momentum Going into the New Year? How Can They Help Us Discover New Opportunities? (part 1)

    • 01/13/2022
    • Posted by: Kenny Jay
    • Category: country radio, Country ratings, Nielsen ratings, Radio Ratings
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      by Mike O’Malley In 2017 we started a new annual post: “What formats have the most momentum going into the New Year?” We use Nielsen PPM data for the top15 leading formats in terms of share for 6+, 18-34, and 25-54. By trending this data, we have an idea of “Format Momentum” going into

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