Jaye Albright
206 498 6261
2022
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5 Radio Take-Aways from one of the Greatest Podcasts of All Time
- 10/28/2022
- Posted by: Mike O'Malley
- Category: podcasting, radio, radio programming, storytelling
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Earlier this month, a true crime story that captivated millions and gave podcasting an enormous boost came full circle. Eight years to the month since the release of Serial’s first episode in their investigation of the Adnan Sayed murder case, the Baltimore state’s attorney’s office said new DNA evidence revealed that Sayed had been wrongfully
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Marketing “PhD” (Pays huge Dividends)
- 08/18/2022
- Posted by: Mike O'Malley
- Category: email marketing, marketing, radio, Uncategorized
With creative thinking and modest time investment, you can earn your Marketing PhD – marketing that Pays huge Dividends.
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Ready to “Wordle Your Station?”
- 06/03/2022
- Posted by: Mike O'Malley
- Category: radio programming, Wordle
Imagine increasing your audience from 90 to more than three million in 13 weeks. Crazy, but that’s exactly what happened with Wordle. Given that explosive growth and the phenomenon that Wordle has become, it’s worth a look into some of the key elements that are driving the game’s popularity and, by so doing, “Wordle your
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How to Create “Big Game”-Worthy Content
- 02/13/2022
- Posted by: Mike O'Malley
- Category: advertising, content, radio programming
Imagine how crazy this sounds. Your audience’s interest in your commercials is so strong that you release previews of them in advance. And, because the audience wants the commercials to be longer than their standard length, you release extended cuts. You’ve created “big game”-worthy content. The demand to consume these commercials has been such
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Staving Off the Grim Format Reaper
- 01/13/2022
- Posted by: Mike O'Malley
- Category: country radio, country radio programming, marketing, radio
It happens every year around this time. After some predetermined amount of stunting, we greet the new year with a list of stations changing their name, format, or direction. Listeners usually lament the demise. “I always used to listen to them.” “They were the soundtrack of my life.” “I learned to love music (or talk,