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2014 April

  • Pressed for Time: A&O&B Quick Links

    • 04/30/2014
    • Posted by: Mike O'Malley
    • Category: radio programming
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    It’s rare to talk to a GM, OM or PD who isn’t pressed for time.   Perhaps why this post from Seth Godin caught my eye: running out of time is a euphemism for “it wasn’t important enough.” I’ll bet if we polled 100 programmers and talent, most would place “their show” or “what’s on the air”

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  • Polishing the Brand with Shared Values

    • 04/09/2014
    • Posted by: Mike O'Malley
    • Category: branding, radio programming
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    “Does this polish the brand?”  That’s a question we encourage our stations to ask themselves as they consider any additions (or subtractions) to their products. It’s a good question that encompasses: Is this “on brand” (i.e., consistent with the station/brand values?) Does it match the values and expectations of the audience? Does this enhance or

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