Jaye Albright
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2010 October
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Fall Rituals: Raking and Writing
- 10/30/2010
- Posted by: Mike O'Malley
- Category: country radio, imaging, radio
No CommentsFresh, fun, topical imaging on your station stands out like a just-raked yard in fall. And this time of the year provides plenty of opportunities for writing (and raking). What will you write for: Halloween, Election Day, the change from Daylight Savings Time, Veterans’ Day/Remembrance Day, Thanksgiving, Black Friday, Christmas, and New Year’s Eve/Day? Plus
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Radio 2010: Listening and Lifestyle Profiles…and Coaching Tool
- 10/15/2010
- Posted by: Mike O'Malley
- Category: air talent, coaching, country radio
National ratings data and lifestyle information on the major formats is again available for free in the newly released Radio Today 2010 pdf from Arbitron. Download it free here. There’s lots of good news for country: • Fall 2009’s combined (PPM and Diary) country share was 13.4% (4.4%/4th in PPM markets and 14.1%/1st in diary markets). That’s
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Like THIS for Example
- 10/10/2010
- Posted by: Mike O'Malley
- Category: coaching, country radio, radio
Sometimes a good example is the best way to make your point. That was what Jon Robbins, Operations Manager/Adventure Radio Group/Savannah thought when he used a Mediabase monitor to issue a “What content do you have planned for Monday’s show?” challenge to his morning shows. Jon told me, “I saw (the WMJI/Cleveland show highlights) on Mediabase
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From Audience Killer to Great Radio in Two Steps
- 10/05/2010
- Posted by: Mike O'Malley
- Category: air talent, coaching, country radio, radio
The well-intentioned representative from (insert name of local charity here) comes to your studio and wants to tell you in great detail how your listeners can help out or make a donation. Unfortunately, a lot of listeners didn’t hang around for the specifics because they were never motivated to participate in the first place. An