Jaye Albright
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A Mystery Writer’s 5 Secrets will Make you Better at Radio
- 11/01/2020
- Posted by: Mike O'Malley
- Category: air talent, country radio programming, DJs, management, Radio Advertising and Sales, radio programming, storytelling
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As a member of the Florida Writers Association I’ve had the privilege of listening to professional authors generously share their techniques, insights and secrets. One of those is mystery writer Susan Slater (the Ben Pecos Mysteries and the Dan Mahoney Mysteries series). As she shared her essentials for successful writing, I couldn’t help but think
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The Pandemic has Allowed Radio to Prove its Value – Now it’s Time for Exit 19 (COVID-19 that is)
- 05/03/2020
- Posted by: Mike O'Malley
- Category: advertising in a crisis, country radio programming, Radio Advertising and Sales, radio programming
The pandemic has allowed radio to prove its value to advertisers and listeners. As we emerge, we will have new opportunities. So now is the time to consider how emergence will happen in your market. In fact, it’s a pleasant task to consider how things will gradually return to normal – whatever the new definition
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Radio: Leading Listeners and Advertisers Through the Pandemic
- 05/03/2020
- Posted by: Mike O'Malley
- Category: advertising, advertising in a crisis, country radio programming, local radio, Radio Advertising and Sales
As you may have seen last month, A&O&B released a clients-only e-book exploring the sales and audience opportunities arising from the coronavirus pandemic. We titled it, “Radio: Leading Listeners and Advertisers Through the Pandemic.” In all, there are more than 100 ideas that smart radio stations can use to help advertisers and listeners – especially