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2016 February

  • First January Nielsens Bring Holiday Hangover Relief

    • 02/16/2016
    • Posted by: Mike O'Malley
    • Category: Uncategorized
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    The first ratings of 2016 are rolling out and – at least on the first day – it’s “thank goodness!” for Country. While a number of formats are no doubt looking forward to a ratings period that does not include Christmas music, probably no format is more excited to turn the page than country which

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  • Need Some New Motivation? Imagine Yourself at an NFL Team Meeting

    • 02/12/2016
    • Posted by: Mike O'Malley
    • Category: Uncategorized
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     “Peer pressure is one of the greatest motivators in professional football,” former Dallas Cowboys and OU Sooners Coach Barry Switzer told the audience at the talent coaching session at this year’s Country Radio Seminar.   To make his point, Coach Switzer went on to tell the story of a particular Wednesday morning team meeting –

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  • Satisfaction and Switching – Listener Hot and Cold Buttons and the Impact of Switchers

    • 02/04/2016
    • Posted by: Mike O'Malley
    • Category: country radio programming
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    Two of the many topics we track in Roadmap – A&O&B’s annual “state of country” online perceptual study – are country listeners’ 1) degree of station satisfaction and 2) switching behavior. As we shared last year in our Pre-CRS seminar, the three-year overall satisfaction level with the country stations in our survey has been consistently

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