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2011 February

  • CRS 2011: Art of the Schmooze

    • 02/24/2011
    • Posted by: Mike O'Malley
    • Category: country radio
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    The two parts of CRS I love the most: 1) the learning/sharing part and 2) the connecting with people I know and didn’t previously know part. New or veteran attendee, the first part is easy. The agenda here or cool new app for your Android here or iPhone here offers you plenty of learning and

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  • Look at Me! Lok at Me! The Power And Value of Spectacle

    • 02/19/2011
    • Posted by: Mike O'Malley
    • Category: radio programming
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    Professional wrestling, Lady Gaga and Jeopardy – they all “get” the power of “Spectacle.” Spectacles cut through noise, attract attention, generate audience, and cause talk even if for just a short period of time. Last week’s Jeopardy “Watson” spectacle combined myth (“man vs. machine”), familiar characters in unfamiliar roles (retired champions not only playing each

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  • WHY SO DOWN? 7 Tips for Scheduling Music in a Down Tempo Cycle

    • 02/15/2011
    • Posted by: Mike O'Malley
    • Category: country music, country radio
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    Every year has music cycles where the currents are be too “something” – too fast/slow, male/female, poppy/twangy, etc. We’re now in a cycle of down-tempo current music. More than half our currents are down-tempo and we’ve been ballad-heavy since at least the first of the year. Still, there’s no reason for your station to take

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  • The Long Life Span of Kind Words and Dismissive Behavior

    • 02/09/2011
    • Posted by: Mike O'Malley
    • Category: air talent, country radio, DJs, radio programming
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    Last week I got the chance to say thank you in person to Willard Scott for a simple act of kindness and professional courtesy that he did more than 20 years ago. It was 1987 and I was the new PD at WYNY in New York City. That night at midnight, we’d flipped the then

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  • OPEN WIDE: How To Be Welcoming To Country’s Diverse Cume

    • 02/06/2011
    • Posted by: Mike O'Malley
    • Category: country radio
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    Country cuts a wide demographic swath attracting roughly equal cume ratings 18-34, 18-49, 25-54 and 35-64. In fact, the cume rating among 18-34s and 18-49s is slightly higher than even 25-54 or 35-64 (Inside Radio/Research Director Inc. PPM Format Norms 2010 Study).  Run an Audience Composition Report and review how your station’s elements are aligned with your cume

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  • Albright & O’Malley’s Pre-CRS Seminar Lineup Announced. Wow!

    • 02/01/2011
    • Posted by: Mike O'Malley
    • Category: country radio
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    I hope you’ll bet at CRS 2011 in Nashville March 2-4. It’s a great agenda so come prepared to learn and share. And if you’re in Nashville Tuesday, March 1 (hopefully to attend the Country Radio Hall of Fame Dinner –yes it WILL be a special one), I hope you’ll join us earlier in the

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