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2020 October

  • Your Station’s Most Powerful Marketing Weapon Is You

    • 10/22/2020
    • Posted by: Mike O'Malley
    • Category: country radio programming, marketing, radio, radio programming, Talent
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    Many of my favorite station meetings involved strategic planning for the future – especially marketing and promotion. There were TV spots to write and cut, outdoor creative to be completed, social and digital campaigns to be laid out, and contests and promotions to be readied for launch. That’s not the norm of late, especially when

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