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2020

  • The Gift of Doing What You Love

    • 11/30/2020
    • Posted by: Mike O'Malley
    • Category: air talent, country radio programming, management, mentoring, radio, radio programming, Talent
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    Thanksgiving morning, singers, musicians, Broadway cast members, dancers, hosts, and performers of all consequences got back to doing what they love: plying their craft for our enjoyment. While it was no doubt rewarding for them just to be performing, it was perhaps even more meaningful for their audience. Thanks to their work, we laughed, waxed

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  • A Mystery Writer’s 5 Secrets will Make you Better at Radio

    • 11/01/2020
    • Posted by: Mike O'Malley
    • Category: air talent, country radio programming, DJs, management, Radio Advertising and Sales, radio programming, storytelling
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    As a member of the Florida Writers Association I’ve had the privilege of listening to professional authors generously share their techniques, insights and secrets. One of those is mystery writer Susan Slater (the Ben Pecos Mysteries and the Dan Mahoney Mysteries series). As she shared her essentials for successful writing, I couldn’t help but think

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  • Your Station’s Most Powerful Marketing Weapon Is You

    • 10/22/2020
    • Posted by: Mike O'Malley
    • Category: country radio programming, marketing, radio, radio programming, Talent
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    Many of my favorite station meetings involved strategic planning for the future – especially marketing and promotion. There were TV spots to write and cut, outdoor creative to be completed, social and digital campaigns to be laid out, and contests and promotions to be readied for launch. That’s not the norm of late, especially when

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  • A Fun Country Music Quiz For Labor Day (Don’t ‘Work’ Too Hard on It)

    • 09/07/2020
    • Posted by: Mike O'Malley
    • Category: Uncategorized
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    An extra day off from work is generally a good thing. Though about 2/3 through a three-day weekend, I get a little antsy to be back working on something. If you’re like that, then this quick “Fun Country Music Quiz for Labor Day” could just be the thing – especially since country music is often

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  • What if the Team from Shark Week Produced Your Radio Station?

    • 08/06/2020
    • Posted by: Mike O'Malley
    • Category: Uncategorized
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    Shark Week hit my radar several years ago. It wasn’t because I enjoy being visually frightened – which is a draw for some of the audience. Nor was it because of a fascination with all things watery. It caught my attention because it is a ratings phenomenon driven by a passionate and loyal audience. Since

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  • Country Currents Look Strong in the 1st Half of 2020

    • 07/18/2020
    • Posted by: Mike O'Malley
    • Category: Uncategorized
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    Need some good news? Country currents look strong in the 1st half of 2020! Each July we pause to take the temperature of our currents halfway through the year. This year, there’s some pretty good news – just when we could all use some. Country’s Passion Scores at the halfway point in the year are

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  • 7 Ways Watching “Hamilton” will make You a Better On-Air Talent

    • 07/06/2020
    • Posted by: Mike O'Malley
    • Category: Uncategorized
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    Hopefully, you were among those who watched “Hamilton” this weekend on Disney Plus. It was spectacularly entertaining with outstanding music, true-to-life emotions, multiple surprises, and stellar performances that left one wanting more. Just like what you want your radio station to be like. Fortunately, inspiration is there for the taking. Here are 7 ways watching

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  • How to Convert Trial Listening into Habitual Listening

    • 06/01/2020
    • Posted by: Mike O'Malley
    • Category: Uncategorized
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    What new habits have you developed while spending a lot more time in your home? Cooking (hopefully, your pot looks better than the one above)? Learning something new? Finding new sources of entertainment? Listeners are developing new habits, too. And if one includes listening to your radio station, here’s how to convert trial listening into

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  • The Pandemic has Allowed Radio to Prove its Value – Now it’s Time for Exit 19 (COVID-19 that is)

    • 05/03/2020
    • Posted by: Mike O'Malley
    • Category: advertising in a crisis, country radio programming, Radio Advertising and Sales, radio programming
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    The pandemic has allowed radio to prove its value to advertisers and listeners. As we emerge, we will have new opportunities. So now is the time to consider how emergence will happen in your market. In fact, it’s a pleasant task to consider how things will gradually return to normal – whatever the new definition

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  • Radio: Leading Listeners and Advertisers Through the Pandemic

    • 05/03/2020
    • Posted by: Mike O'Malley
    • Category: advertising, advertising in a crisis, country radio programming, local radio, Radio Advertising and Sales
    No Comments

    As you may have seen last month, A&O&B released a clients-only e-book exploring the sales and audience opportunities arising from the coronavirus pandemic. We titled it, “Radio: Leading Listeners and Advertisers Through the Pandemic.” In all, there are more than 100 ideas that smart radio stations can use to help advertisers and listeners – especially

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