Jaye Albright
206 498 6261
2020
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Local Radio Is Doing Heroic Things Every Day (No Cape Required)
- 04/08/2020
- Posted by: Mike O'Malley
- Category: air talent, country radio programming, crisis management, local radio, radio programming
No Comments
Local radio is doing heroic things every day. Let’s not forget that. Being sheltered in place and/or working from home, limits our opportunities to see the positive impact we’re having on our communities. Worse, reaching out to see what’s happening results in so much negative news that even the most optimistic of us has to
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Don’t let Clients Make a Mistake and Cancel their Advertising
- 03/29/2020
- Posted by: Mike O'Malley
- Category: advertising, advertising in a crisis, crisis management, radio programming
Cancellations are the last thing radio needs now. But it’s not a good idea for advertisers either. In fact, history bears out that cancelling advertising schedules in a crisis is a poor long-term strategy. Don’t let your clients make a mistake and cancel their advertising. I’ve made it a mission to find reasons and encouraging
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Radio’s Speed and Local Connectivity Make Us the Right Medium at the Right Time
- 03/28/2020
- Posted by: Mike O'Malley
- Category: advertising, country radio programming, crisis management
Two of our greatest assets – radio’s speed and local connectivity – are just what our communities need right now. In addition to being the “voice of reason” (read that blog here), we have a timely and immediate opportunity to help our listeners and – perhaps especially – our advertisers. Some stations are receiving cancellations
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Be the Voice of Reason
- 03/16/2020
- Posted by: Mike O'Malley
- Category: country radio programming, radio, radio programming
Imagine “reason” as a continuum: from 1 (everything is normal) to 10 (the world is about to come to an end). When it comes to the coronavirus, I’ll leave it to you to determine where the mainstream media stands on this continuum. For radio however, I encourage you to position your station to be the
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Breakfast Is the Most Important Meal (and Daypart) of the Day?
- 03/02/2020
- Posted by: Mike O'Malley
- Category: country radio programming, Country ratings, Nielsen ratings
Many of us were brought up hearing this from our parents, grandparents, or a TV commercial: “Breakfast is the most important meal of the day.” While this may or may not be medically accurate, it is absolutely on the money (literally) for fast food restaurants. And it should be for radio too . So perhaps
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20 Quotes, Paraphrases and Take-Aways from CRS 2020
- 02/24/2020
- Posted by: Mike O'Malley
- Category: country radio, country radio programming, Talent
I pitch attending CRS all year. That’s because in my opinion, the Country Radio Seminar is the radio industry’s premiere learning convention. It doesn’t matter what your format is. But if you’re in country radio, you can quadruple the benefits. If I’ve counted correctly, this year was my 38th consecutive year in attendance. Apparently I was
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Anticipation: Football, Commercials, and Radio
- 02/03/2020
- Posted by: Mike O'Malley
- Category: radio programming
Imagine how crazy this sounds. Your audience has such a huge interest in the commercials your station is going to air that you are compelled to post of schedule of them in advance so that the audience will k now what spots will run and when. But that’s not all. Interest is so high for these
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10 Ways You Can Stand Out From Everyone Else
- 01/21/2020
- Posted by: Mike O'Malley
- Category: air talent, country radio, DJs, radio, radio programming, social media, storytelling, unemployment
A lot of very talented radio people are currently looking for a new job – hundreds more than just a few days ago. If you’re looking for a new place to use your skills, hopefully it’s because of a decision you made rather than someone else. But either way, one of your biggest challenges will
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Formats with the Most Momentum Entering 2020 and why Country is Poised to Increase
- 01/07/2020
- Posted by: Mike O'Malley
- Category: country radio, country radio programming, Country ratings, radio, radio programming, Radio Ratings
Each year since 2016 I’ve posted a piece about formats with the most “share momentum” entering the New Year. That is, formats that are seeing consistent growth and formats that are not. The data source is Nielsen’s Tops of 2019: Radio summary which reports leading formats (AQH share) in PPM markets from January to November.
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