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2013 January

  • When the Ratings Are/Aren’t What You Expected: A Process for Uncovering What’s Important

    • 01/30/2013
    • Posted by: Mike O'Malley
    • Category: radio
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    Ratings data is noisy. Along the pathway to “is this real?” meaningful data rests alongside the spurious or even potentially misleading. And usually when those results are better or (fortunately less often for our stations) worse than expected, there are questions. Also usually within the data there are some (but likely not all) answers. You’ll

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  • Welcome Back: Country Returns to New York Metro. What Drove Past Success

    • 01/22/2013
    • Posted by: Mike O'Malley
    • Category: Uncategorized
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    Something that’s been a long time coming happened yesterday (Monday, 01/21) in the nation’s number one market: New York City got a country station again. Having launched WYNY as a country station for NBC and programming it from 1987-1992, I know that the New York metro is a great country market.  As with many formats,

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