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2012 September

  • Effective Emails Start with Strong Subject Lines

    • 09/25/2012
    • Posted by: Mike O'Malley
    • Category: marketing, radio programming
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    The likelihood of listeners opening up one of your emails is improved with a great subject line. Here’s a good one from 3-time ACM Station of the Year winner (and long time A&O partner), Cat Country 98.7 in Pensacola, FL. Subject: OPEN this email and you might win Zac Brown Tickets A subject line like

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  • Listeners’ Picks for Top Country Songs of Summer: Want to Float a Guess at What’s Number 1?

    • 09/08/2012
    • Posted by: Mike O'Malley
    • Category: country music, radio
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    Just for fun with absolutely no intention of being scientific, Albright & O’Malley invited our stations’ listeners to tell us their favorite songs of summer 2012 by ranking the most played songs from Memorial Day to Labor Day (U.S.). The hands down winner? Little Big Town’s “Pontoon.” Here are the top five songs as picked

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  • For Better Content, Treat Ideas like Runners in Scoring Position

    • 09/01/2012
    • Posted by: Mike O'Malley
    • Category: morning show
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    “Runners left in scoring position” is one of those “relative” baseball stats. If a team scores a lot of runs and wins big, RLISP (runners who were on second or third base and in a position to score but did not) is an afterthought. But if the game is tight or the team loses by

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