Jaye Albright
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Can Philanthropy be a marketing strategy? Yes and No.
- 01/14/2023
- Posted by: Mike O'Malley
- Category: country radio, country radio programming, local radio, marketing, Uncategorized
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$50-million. That’s how much money Country Radio raised for St. Jude’s in calendar 2021. This past December alone, the giving exceeded $15-million. And that’s besides the tens of thousands of dollars, man-hours, and awareness-building efforts Country stations contribute throughout the year to (most likely) hundreds if not thousands of local worthy charities and causes, thus
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Staving Off the Grim Format Reaper
- 01/13/2022
- Posted by: Mike O'Malley
- Category: country radio, country radio programming, marketing, radio
It happens every year around this time. After some predetermined amount of stunting, we greet the new year with a list of stations changing their name, format, or direction. Listeners usually lament the demise. “I always used to listen to them.” “They were the soundtrack of my life.” “I learned to love music (or talk,
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20 Quotes, Paraphrases and Take-Aways from CRS 2020
- 02/24/2020
- Posted by: Mike O'Malley
- Category: country radio, country radio programming, Talent
I pitch attending CRS all year. That’s because in my opinion, the Country Radio Seminar is the radio industry’s premiere learning convention. It doesn’t matter what your format is. But if you’re in country radio, you can quadruple the benefits. If I’ve counted correctly, this year was my 38th consecutive year in attendance. Apparently I was
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10 Ways You Can Stand Out From Everyone Else
- 01/21/2020
- Posted by: Mike O'Malley
- Category: air talent, country radio, DJs, radio, radio programming, social media, storytelling, unemployment
A lot of very talented radio people are currently looking for a new job – hundreds more than just a few days ago. If you’re looking for a new place to use your skills, hopefully it’s because of a decision you made rather than someone else. But either way, one of your biggest challenges will
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Formats with the Most Momentum Entering 2020 and why Country is Poised to Increase
- 01/07/2020
- Posted by: Mike O'Malley
- Category: country radio, country radio programming, Country ratings, radio, radio programming, Radio Ratings
Each year since 2016 I’ve posted a piece about formats with the most “share momentum” entering the New Year. That is, formats that are seeing consistent growth and formats that are not. The data source is Nielsen’s Tops of 2019: Radio summary which reports leading formats (AQH share) in PPM markets from January to November.
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Making Your Station Part of the Conversation
- 10/08/2019
- Posted by: Mike O'Malley
- Category: branding, country music, country radio, radio programming
It’s a no brainer: making your station part of the conversation is good business. However if you’ve been in country for any length of time you’ve probably encountered these sorts of conversations when it comes to our format: I like most music but I don’t understand country Is that the same as country and western?
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A Great Country Song Makes You Feel – Are You “Feeling” Ken Burns’ “Country Music?”
- 09/23/2019
- Posted by: Mike O'Malley
- Category: country music, country radio, country radio programming
As I write this there are four episodes yet to air. But even at the halfway point, it has been hard to watch “Country Music” and not feel something. But that’s how a show about country music should be, right? Because a great country song makes you feel. The Feel Sometimes a great country song
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Status Update: Country’s Currents Half Way to 2020
- 07/24/2019
- Posted by: Mike O'Malley
- Category: country music, country radio, country radio programming, radio programming
Each July A&O&B takes the pulse of country’s currents. It’s at this halfway point in the year that we look at where our current music stands, how it compares to previous years, and how to best use this knowledge to have the strongest second half possible. Midway through last year there was a bit of
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A Common Denominator of Country Radio Hall of Famers
- 06/24/2019
- Posted by: Mike O'Malley
- Category: air talent, country radio, Country Radio Hall of Fame, mentoring, radio
The Country Radio Hall of Fame added six new members last week (6/19)/19. As is customary, each inductee made remarks after being introduced. And while the “M” word wasn’t specifically used, a common theme across the speeches was mentoring. Saying Thanks There was grateful acknowledgement to those who took the time to teach radio-fundamentals –