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2010 November

  • “Black Friday” Radio: Urgency, Anticipation and Mood

    • 11/26/2010
    • Posted by: Mike O'Malley
    • Category: country radio, radio programming
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    Ask a consumer psychologist about the factors that drive Black Friday and you’ll likely hear about urgency, anticipation, and the shopping experience. Urgency – Stores’ short, special sale hours, promotions, limited supplies and  real, artificial or implied scarcity driving consumer feelings of “get it now” or “miss out on today and you’ll be sorry.” Anticipation – Store strategies that have consumers looking forward

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  • A + B = $

    • 11/23/2010
    • Posted by: Mike O'Malley
    • Category: marketing, radio, social media
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    It’s one thing to use social media to market to people who are aware of who you are and what you’re selling. But what about those who don’t yet know about you or don’t yet know that they need your product? That’s the subject of this Chris Brogan post, “Two Sides of Marketing,” which could be a great

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  • CRS 2011: What Will You Take Away?

    • 11/17/2010
    • Posted by: Mike O'Malley
    • Category: country radio
    2 Comments

    CRS, the Country Radio Seminar, is one of the great learning conventions. The 2011 agenda has relevant sessions no matter where you are on the “experience continuum.” Have a conversation about CRS and it won’t be long before the discussion turns to a specific panel, keynote or take-away that had a positive impact on the attendees job performance or perhaps even

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  • Just A FEW More Awards From Last Night

    • 11/11/2010
    • Posted by: Mike O'Malley
    • Category: country radio
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    Was that a great CMA Awards Show or what? Unfortunately, just like Thanksgiving dinner, there’s so much hype/anticipation/excitement/work that leads up to it that it’s over all too quickly. Just like any good holiday meal, there ought to be a few ‘left-overs.’ So in that spirit, here are my left-overs: the “Post-Show Awards.” Feel free to add your

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  • Take 10: 10 Show Strategies and Tactics You Can Use Right Now

    • 11/09/2010
    • Posted by: Mike O'Malley
    • Category: country radio, DJs, radio
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    You know how when you’re reading about one thing and you’re struck with how the concepts also apply to something else? That happened to me as I was reading 10 Steps to More Scientific Social Media Marketing by Dan Zarrella  . While I was reading about Dan’s topic, I was thinking how each of his 10 points

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