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2019 August

  • #ChickenWars: Y’all Capitalizing?

    • 08/26/2019
    • Posted by: Mike O'Malley
    • Category: advertising, branding, country radio programming, marketing, radio programming
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    As your’e reading this, #ChickenWars is delivering the ultimate marketing fantasy. Imagine that your brand is being seen and talked about by hundreds of thousands of people. And that this social talk/exposure has not just raised awareness of your product but it has simultaneously and instantaneously resulted in a dramatic spike in your product’s consumption.

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  • 21 Things that Can Help or Hurt Your Time Spent Listening

    • 08/08/2019
    • Posted by: Mike O'Malley
    • Category: country radio programming, Nielsen ratings, radio programming, Radio Ratings
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    Spring 2019 ratings data from Eastlan and Numeris are out now and the last of the Nielsen diary reports hit desks next week. The three metrics most programmers will go to first are Share, Cume and TSL. It’s the latter that often generates the most conversation and sometimes the most controversy. That’s because there are

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