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2014 February

  • Drillin’ It Down

    • 02/27/2014
    • Posted by: B Brenner Believes...
    • Category: Uncategorized
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    The K.I.S.S. principle is alive and well.   Jumpwire Media founder Gavin McGarry found a unique way to “keep it simple stupid” and educate CRS 2014 attendees on the difference between the various Social Media sites that are now required tools of the trade:   Anytime you can get your message across in a simple and humorous way you

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  • Music Discovery Spans Country Demos Though Who Is Being Discovered Varies Considerably

    • 02/21/2014
    • Posted by: Mike O'Malley
    • Category: country music, radio programming
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    A & O & B’s Roadmap 2014 – our just-released annual online perceptual of some 9,000 country fans – included an in-depth look at music discovery. Nearly 58% of the 18-54 respondents said they had “discovered a new artist in the past 12 months that is becoming one of their favorites.” 90% said they had

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  • Quick Tips to Get the Most Out of CRS from A&O&B and Lori Lewis

    • 02/12/2014
    • Posted by: Mike O'Malley
    • Category: Uncategorized
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    New to CRS this year? Perhaps you haven’t been often or been in a while? How about a few tips to get the most out of your visit?That was the question that CT Weekly put to a few of us.  Here’s how Jaye, Jacobs Media‘s Lori Lewis (Lori also works with A&O&B stations) and I

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  • Being In Sync: Taking Advantage of Events that Bring Us Together.

    • 02/02/2014
    • Posted by: Mike O'Malley
    • Category: imaging, radio programming
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    If you need any extra encouragement to “capture the moment” at your station, here’s a timely read from Seth Godin’s blog. It’s about the dwindling number of “group mania” events like today’s Super Bowl and how they serve as vehicles to helps us prove to ourselves and others that we’re in sync and “belong.” We may

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