Jaye Albright
206 498 6261
2011 July
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Conversing With Listeners: Three Things to Talk Over Now
- 07/30/2011
- Posted by: Mike O'Malley
- Category: country music, country radio
No CommentsTastes, opinions and alternatives are anything but static. So if you haven’t had a conversation with your listeners recently, you should. Here are three fertile and actionable talking points for your next listener panel or focus group: Music Satisfaction. “Playing the best music” is always a top reason for picking one country station over another. How
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Effective Morning Show Billboards: Two Examples
- 07/22/2011
- Posted by: Mike O'Malley
- Category: Uncategorized
Planning on using billboards to promote your morning show? Here’s a quick checklist for your campaign. Effective billboards are short, clean, targeted, attention-getting, and clever. They create desire, ask for action directly or indirectly, and leave an impression. Here are two morning show boards that deliver on all these counts. The Power 105 board is up now, the
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Alpha Boomers: What Their Country Station Might Sound Like
- 07/16/2011
- Posted by: Mike O'Malley
- Category: country music, country radio
With “Alpha Boomer” now one of Arbitron’s standard Tapscan demos, I revisited Albright & O’Malley’s Roadmap 2011 (our annual online perceptual of 10,000+ country listeners) to see how the appeal of the various Music Clusters broke out across 25-54 and the 55-64 leading edge Alpha Boomer demo. The bars below represent the percent of ‘Like
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Get Shorty: Communicating More Concisely
- 07/05/2011
- Posted by: Mike O'Malley
- Category: country radio, DJs
This blog is intentionally under 500 characters; that’s the threshold for the new messaging service Shortmail. Its mission? Improve your relationship with email by eliminating time wasters. Shortmail forces senders to acknowledge that attention spans are short and no one wants their time wasted. Emails are under 500 characters or they can’t be sent. Whether or
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Being In The Moment
- 07/01/2011
- Posted by: Mike O'Malley
- Category: country radio
Here’s a great example of being in the moment and scooping the marketplace. Congratulations to all involved for being in sync with listeners’ mindsets on the Friday before the 4th of July weekend! As Max Media Norfolk Market Manager Dave Paulus says, “Everything matters.”