2006

Businesses that communicate well across multiple platforms are more likely to generate sales than businesses that don’t communicate as well. That’s true of course for radio, too. For businesses, platforms can include web sites, brick and mortar presence, ease of purchasing, physical and virtual catalogues, delivery, customer service and more. A sub-standard performance in any

It’s a bit like the chicken and the egg question. Do the media drive consumers’ timetables when it comes to the holidays, or are consumers’ personal timetables simply reflected by the early holiday ads, sales and mass media content we see each year? More importantly, what does this mean for the show you’re going to

Sometimes it’s the little things that make the big difference. Ask the Detroit Tigers – a great team undone in large part by their failure to execute the basics when it mattered most. While stand-out performances from big stars can be important, winning also requires executing the routine plays, the fundamentals, the mundane tasks that

Which best describes your last visit to a movie theater: “Good bang for my buck” or “Disappointing?” “Worth every penny” or “overpriced and under-delivered?” These reactions, according to the just released study “The Modern Movie Experience” conducted jointly by Nielsen Analytics and the Movie Advisory Board, could be paraphrases of the evaluative criteria would-be movie-goers

Squeezing more cash out of a sold-out inventory is the anticipated outcome of the YES Network’s decision to sell a single, 90-second spot in each of its televised Yankee baseball games. This 90 is priced at a premium for being the only unit in the break and for having some “booth chatter” – presumably something

Subtraction has led to a big addition at Staples. Last year, profits jumped 18% (Business 2.0, June 2006) at the office supply store, even though there’s a lot less to buy there these days. Customer research led Staples to simplify their in-store shopping experience. Gone are some 800 non-core items like Britney Spears backpacks. In

It’s easy to simply blame new media competition for TV’s on-going ratings slump. But, postulates Media Life’s Kevin Downey (January 5, 2006), TV itself may be its own worst enemy by increasingly relying on reruns. Downey notes that reruns used to account for about 15% of programming in the early 1980s. Now, amidst and ever