2006

I’m mostly a generator but I like playing the role of reactor, too. So after reading an article titled “Investing Lessons From Hollywood” (kathy kristof, LA Times, Kathy.kristof@latimes.com), I substituted “Show Development” for “Investing” and came up with the following. Thanks, Kathy for the idea (her words and those of associate producer Alan Haft are

A while back I wrote at length about Value Based Programming. One of the tenets I addressed was the importance of providing a unique and personal experience for listeners. Listeners want one-to-one not “from the stage.” They desire stations to understand who they are and what they want and create programming accordingly, not simply deliver