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Jaye Albright
206 498 6261
Mike O'Malley
732 937 5757
Becky Brenner
206 595 7086
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612 704 9780
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Albright & O'Malley & Brenner
  • Home
  • About Us
  • Services
    • Radio Station Consulting
    • Morning Show Development
    • Research
    • Digital
    • Sales Promotions
    • Branding & Marketing
  • Blog & Articles
  • Contacts
  • Client Login
Jaye Albright
206 498 6261
Mike O'Malley
732 937 5757
Becky Brenner
206 595 7086
Kenny Jay
612 704 9780
HomeBlog & Articlescountry radio
  • Albright & O’Malley’s Pre-CRS Seminar Lineup Announced. Wow!

    • 02/01/2011
    • Posted by: Mike O'Malley
    • Category: country radio
    No Comments

    I hope you’ll bet at CRS 2011 in Nashville March 2-4. It’s a great agenda so come prepared to learn and share. And if you’re in Nashville Tuesday, March 1 (hopefully to attend the Country Radio Hall of Fame Dinner –yes it WILL be a special one), I hope you’ll join us earlier in the

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  • A Business Class from “Professor” Zac Brown

    • 01/23/2011
    • Posted by: Mike O'Malley
    • Category: country radio
    No Comments

    The Zac Brown Band made the front page of USA Today’s Life section this week but it could have just as easily been the business section. The piece offered a look at some of the band’s goals and visions which read like a “how-to” on how to please the fans you have and grow by

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  • On Being Boring, Interesting or Fascinating

    • 01/12/2011
    • Posted by: Mike O'Malley
    • Category: air talent, country radio
    No Comments

    Facts are boring. Stories are interesting. Stories with surprises, twists and emotion and over-the-top presentations are fascinating. Someone repeating what you’ve heard is boring. Someone sharing a new perspective or putting a unique twist on a familiar subject is interesting. Someone sharing a new perspective or putting a unique twist on a familiar subject and

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  • Growing You Audience in 2011: Try a Wii Bit of Subtraction

    • 12/30/2010
    • Posted by: Mike O'Malley
    • Category: country radio, radio programming
    No Comments

    When we think about growing audience, we often think about adding things. In fact, subtraction is often a better strategy. I thought about this as I read a post-Christmas Tweet from someone expressing disappointment that their Wii didn’t play Blu-rays. Granted, a Wii with a Blu-ray player could be useful for some owners, but having

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  • Gen Y’s Top Artsts

    • 12/22/2010
    • Posted by: Mike O'Malley
    • Category: country music, country radio
    No Comments

    The end of the year always brings lists and quizzes. Here’s one of interest: Gen-Y’s Top 77 singers/bands/musicians. Anderson Analytics polled 1000 college students (survey limits noted) asking, “Who is your favorite musician/band currently?” Want to guess how many country artists are on the list? How many are in the top 20? Who they might

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  • Thanks Gerry House – You’ve Helped Us All Build a Stronger “Foundation”

    • 12/16/2010
    • Posted by: Mike O'Malley
    • Category: country radio
    No Comments

    Thank you, Gerry House. For 3 decades you’ve showed us how to craft shows that compel listeners to be willing, habitual consumers. Content “foundations” of the House Foundation included a balance of humor and heart-tuggers, country and mass appeal content, authoritative and self-deprecating content, and stories that were both personal and universal. Shows were peppered with memorable stories and (sometimes) improbable characters that rang

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  • Yes, But…

    • 12/02/2010
    • Posted by: Mike O'Malley
    • Category: country radio
    No Comments

    If you only look at the AQH Persons composition, you could write country off as an older-appeal format. Yes, the largest AQH cell is clearly 45-54 and yes, the 18+ AQH composition ranges from a low of 9.7% 18-24 to a high of 21.6% 45-54. But the data released this week by the Research Director,

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  • “Black Friday” Radio: Urgency, Anticipation and Mood

    • 11/26/2010
    • Posted by: Mike O'Malley
    • Category: country radio, radio programming
    No Comments

    Ask a consumer psychologist about the factors that drive Black Friday and you’ll likely hear about urgency, anticipation, and the shopping experience. Urgency – Stores’ short, special sale hours, promotions, limited supplies and  real, artificial or implied scarcity driving consumer feelings of “get it now” or “miss out on today and you’ll be sorry.” Anticipation – Store strategies that have consumers looking forward

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  • CRS 2011: What Will You Take Away?

    • 11/17/2010
    • Posted by: Mike O'Malley
    • Category: country radio
    2 Comments

    CRS, the Country Radio Seminar, is one of the great learning conventions. The 2011 agenda has relevant sessions no matter where you are on the “experience continuum.” Have a conversation about CRS and it won’t be long before the discussion turns to a specific panel, keynote or take-away that had a positive impact on the attendees job performance or perhaps even

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  • Just A FEW More Awards From Last Night

    • 11/11/2010
    • Posted by: Mike O'Malley
    • Category: country radio
    No Comments

    Was that a great CMA Awards Show or what? Unfortunately, just like Thanksgiving dinner, there’s so much hype/anticipation/excitement/work that leads up to it that it’s over all too quickly. Just like any good holiday meal, there ought to be a few ‘left-overs.’ So in that spirit, here are my left-overs: the “Post-Show Awards.” Feel free to add your

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