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5 Radio Take-Aways from one of the Greatest Podcasts of All Time
- 10/28/2022
- Posted by: Mike O'Malley
- Category: podcasting, radio, radio programming, storytelling
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Earlier this month, a true crime story that captivated millions and gave podcasting an enormous boost came full circle. Eight years to the month since the release of Serial’s first episode in their investigation of the Adnan Sayed murder case, the Baltimore state’s attorney’s office said new DNA evidence revealed that Sayed had been wrongfully
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Ready to “Wordle Your Station?”
- 06/03/2022
- Posted by: Mike O'Malley
- Category: radio programming, Wordle
Imagine increasing your audience from 90 to more than three million in 13 weeks. Crazy, but that’s exactly what happened with Wordle. Given that explosive growth and the phenomenon that Wordle has become, it’s worth a look into some of the key elements that are driving the game’s popularity and, by so doing, “Wordle your
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How to Create “Big Game”-Worthy Content
- 02/13/2022
- Posted by: Mike O'Malley
- Category: advertising, content, radio programming
Imagine how crazy this sounds. Your audience’s interest in your commercials is so strong that you release previews of them in advance. And, because the audience wants the commercials to be longer than their standard length, you release extended cuts. You’ve created “big game”-worthy content. The demand to consume these commercials has been such
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The Gift of Doing What You Love
- 11/30/2020
- Posted by: Mike O'Malley
- Category: air talent, country radio programming, management, mentoring, radio, radio programming, Talent
Thanksgiving morning, singers, musicians, Broadway cast members, dancers, hosts, and performers of all consequences got back to doing what they love: plying their craft for our enjoyment. While it was no doubt rewarding for them just to be performing, it was perhaps even more meaningful for their audience. Thanks to their work, we laughed, waxed
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A Mystery Writer’s 5 Secrets will Make you Better at Radio
- 11/01/2020
- Posted by: Mike O'Malley
- Category: air talent, country radio programming, DJs, management, Radio Advertising and Sales, radio programming, storytelling
As a member of the Florida Writers Association I’ve had the privilege of listening to professional authors generously share their techniques, insights and secrets. One of those is mystery writer Susan Slater (the Ben Pecos Mysteries and the Dan Mahoney Mysteries series). As she shared her essentials for successful writing, I couldn’t help but think
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Your Station’s Most Powerful Marketing Weapon Is You
- 10/22/2020
- Posted by: Mike O'Malley
- Category: country radio programming, marketing, radio, radio programming, Talent
Many of my favorite station meetings involved strategic planning for the future – especially marketing and promotion. There were TV spots to write and cut, outdoor creative to be completed, social and digital campaigns to be laid out, and contests and promotions to be readied for launch. That’s not the norm of late, especially when
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The Pandemic has Allowed Radio to Prove its Value – Now it’s Time for Exit 19 (COVID-19 that is)
- 05/03/2020
- Posted by: Mike O'Malley
- Category: advertising in a crisis, country radio programming, Radio Advertising and Sales, radio programming
The pandemic has allowed radio to prove its value to advertisers and listeners. As we emerge, we will have new opportunities. So now is the time to consider how emergence will happen in your market. In fact, it’s a pleasant task to consider how things will gradually return to normal – whatever the new definition
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Local Radio Is Doing Heroic Things Every Day (No Cape Required)
- 04/08/2020
- Posted by: Mike O'Malley
- Category: air talent, country radio programming, crisis management, local radio, radio programming
Local radio is doing heroic things every day. Let’s not forget that. Being sheltered in place and/or working from home, limits our opportunities to see the positive impact we’re having on our communities. Worse, reaching out to see what’s happening results in so much negative news that even the most optimistic of us has to
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Don’t let Clients Make a Mistake and Cancel their Advertising
- 03/29/2020
- Posted by: Mike O'Malley
- Category: advertising, advertising in a crisis, crisis management, radio programming
Cancellations are the last thing radio needs now. But it’s not a good idea for advertisers either. In fact, history bears out that cancelling advertising schedules in a crisis is a poor long-term strategy. Don’t let your clients make a mistake and cancel their advertising. I’ve made it a mission to find reasons and encouraging
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Be the Voice of Reason
- 03/16/2020
- Posted by: Mike O'Malley
- Category: country radio programming, radio, radio programming
Imagine “reason” as a continuum: from 1 (everything is normal) to 10 (the world is about to come to an end). When it comes to the coronavirus, I’ll leave it to you to determine where the mainstream media stands on this continuum. For radio however, I encourage you to position your station to be the