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Status Update: Country’s Currents Half Way to 2020
- 07/24/2019
- Posted by: Mike O'Malley
- Category: country music, country radio, country radio programming, radio programming
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Each July A&O&B takes the pulse of country’s currents. It’s at this halfway point in the year that we look at where our current music stands, how it compares to previous years, and how to best use this knowledge to have the strongest second half possible. Midway through last year there was a bit of
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How Adopting a Home Run Derby Mindset Can Help Talent
- 07/15/2019
- Posted by: Mike O'Malley
- Category: baseball, coaching, DJs, radio, radio programming, Talent
MLB’s All Star week is over and this weekend it was back to the grind for the league’s 30 teams. I almost always find a radio-related analogy or two to take away from the week. This year I was thinking about the “all or nothing” nature of the Home Run Derby. That morphed into thinking
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Losing a Brand: How People Say Goodbye Reveals A Lot
- 06/12/2019
- Posted by: Mike O'Malley
- Category: branding, radio programming, Twitter, WPLJ
95-5 WPLJ in New York City rode off into the sunset last week. The station had a storied history in the market, and the talent that passed through its doors could fill a lot of pages in a “Who’s Who” of major market DJs and program directors. Listeners were quick to react to losing a
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Does Your Station Need A Wrecking Ball? A Strategy for Getting Country P-1’s to Switch from a Competitor to You
- 05/23/2019
- Posted by: Mike O'Malley
- Category: country radio programming, heritage station, radio programming, switchability
I was presenting the results of an A&O&B partner station’s Roadmap 2019 (our company’s annual online perceptual study) when we paused on a slide about switchability. We talked a good bit about the difficulty of getting Country P-1’s to switch from a competitor to your station. As the above slide shows, a mere 13% said
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Powerful Phrases that Motivate
- 04/16/2019
- Posted by: Mike O'Malley
- Category: baseball, branding, Chicago Cubs, coaching, management, radio programming
Over the years I’ve spent a lot (LOT!) of time watching and talking baseball. It’s not only because of my love of the game, but because – for me – baseball has valuable lessons for life and for radio. Over the years I’ve shared many things baseball has taught me – especially things that are
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What Can Radio Learn from Online Shoppers?
- 03/14/2019
- Posted by: Mike O'Malley
- Category: country radio programming, radio programming, Talent
2018 was another big year for online shopping. Holiday spending alone totaled more than 120-billion dollars. Worldwide e-commerce this year is expected to reach 3.45-trillion dollars. So what drives online shopping satisfaction? And what can radio learn from online shoppers? According to more than 1300 US online shoppers, here’s what makes a great shopping experience:
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Do More with Less by Empowering Your Superfans
- 03/03/2019
- Posted by: Mike O'Malley
- Category: branding, marketing, Nielsen ratings, radio programming
Doing more with less has been radio’s new normal for a while now. Every aspect of a station is impacted, but especially when it comes to growing an audience and fan base. If you have a marketing budget to help you out, awesome. Use it wisely. However if you don’t, there’s still a place to
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It Only Takes Two Things to be “In the Moment”
- 01/31/2019
- Posted by: Mike O'Malley
- Category: country radio programming, radio programming
Being in the moment is powerful for any station (or business). Fortunately it requires just two things.
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A&O&B’s Year End Music Rewind: Was Country Music in 2018 A Bit Squirrelly?
- 12/18/2018
- Posted by: Mike O'Malley
- Category: country music, country radio programming, radio programming
Country music in 2018 was a mixed bag. Some might say it was even a bit squirrelly. But before we get to all of that, here are the Top 15 songs for 2018 based on A&O&B’s research scores and airplay recommendations: RANK ARTIST TITLE Final LAL Callout Final Positive 1 Brown, Kane Heaven 1
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Tagline Thinking: 5 Ways to Create A Competitive Advantage
- 11/29/2018
- Posted by: Mike O'Malley
- Category: branding, radio programming
One way to find out how a brand wants to be perceived is to check its tagline. A strong tagline needs to be relevant and meaningful to the target. A good one, like Wal-Mart’s “Save money. Live better,” is helpful in defining who you are as a brand and what you’re famous for. Such taglines