Jaye Albright
206 498 6261
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Buzz Ride: Earned Media Thoughts Via Apple
- 09/12/2018
- Posted by: Mike O'Malley
- Category: advertising, country radio programming, radio programming
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There are plenty of ways to measure success. And Apple, by almost every measure is a hugely successful company. This past August, Apple became the first company ever to have a market cap of over $1 trillion. Investopedia did the math and estimated an investment of less than $1000 in Apple’s 1980 IPO would have generated
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Episodic Content: Lessons from a Bunch of Bananas
- 08/28/2018
- Posted by: Mike O'Malley
- Category: advertising, radio programming, storytelling
It’s the episodic content of the grocery world. You might have seen this floating around Facebook and Twitter earlier his month – the South Korean grocery chain that is selling six packs of bananas. Each banana is in its own stage of ripeness allowing for a fresh piece of fruit each day across the week.
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How Was Your (Website’s) Fourth of July?
- 07/10/2018
- Posted by: Mike O'Malley
- Category: radio programming
“So how was your Fourth of July?” was likely one of the questions you were asked a lot last week. Hopefully you could truthfully answer that it was terrific. But what if you were asked, “How was your station website’s Fourth?” OK, nobody’s going to ask that. But that doesn’t mean that listeners didn’t attempt
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Switchability: Seven Ways to Keep Listeners from Switching
- 01/26/2018
- Posted by: Mike O'Malley
- Category: Audience Research, country radio, radio programming
This is always an exciting time of the year for A&O&B stations as it’s the time when their listeners are taking part in our annual online perceptual study, Roadmap. Roadmap delivers a wealth of information about listeners: their preferred sub-genres of music, how they feel about their station’s morning show, social media and tech
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Formats With the Most Momentum Entering 2018 Plus 3 Questions to Ask For Growth
- 01/04/2018
- Posted by: Mike O'Malley
- Category: Nielsen ratings, radio programming, Radio Ratings
Each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January through November in PPM markets. Trending the data suggest formats with the most momentum. There are separate rankings for 6+, 18-34 and 25-54. Before we got to the trends, here are Nielsen’s
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The Carpe Diem Power of Imaging
- 10/26/2017
- Posted by: Mike O'Malley
- Category: imaging, radio programming
From talent content to promotions to advertising, we’re constantly striving to be “in the moment.” But don’t overlook imaging. Imaging is another powerful tool you can use to reflect your audience’s lifestyle and demonstrate that your station is on the same page with them. Fresh, fun, topical imaging on your station stands out like a just-raked
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Station Websites Abandoned In Favor of Facebook? A Four Station Comparison
- 09/18/2017
- Posted by: Mike O'Malley
- Category: homepages, radio programming, social media
We invest precious air time directing listeners to our station websites. “Sign up at…” and “Find out more at…” and so on. But a pre-storm look at four South Florida stations’ websites in cities impacted by Irma points to Facebook rather than our websites as the platform that’s getting the most attention. Checking on these
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Get Your Geek On: Three “Doodle Charts” to Power Up Your Next Meeting
- 08/23/2017
- Posted by: Mike O'Malley
- Category: country radio programming, management, radio programming
Graphs and charts can help you make a point, particularly if you want to show the relationship between things. They can help simplify complex data and ideas, reduce noise, add interest, and can help the receiver focus on your message. There plenty of software tools that produce great visuals: Excel, Numbers, Venngage, Google Sheets, Plot.ly
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How Songwriters Can Help You Tell Better Stories
- 05/18/2017
- Posted by: Mike O'Malley
- Category: air talent, coaching, radio programming, storytelling
Listen to songwriters talk about their craft and you’re highly likely to come away with something profoundly valuable for your life or profession – or both. One such nugget came via this year’s Key West Songwriters Festival. In fact, I heard it several times over the weekend from writers including Luke Combs and Old Dominion’s
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“Will Radio Be Pushed Out Of The Car?” Is The Wrong Question
- 05/05/2017
- Posted by: Mike O'Malley
- Category: connected car, country radio, radio programming
A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about whether or not television would remove radio from the car in the same way it did in the living room – only this time using tablets. The article also