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9 Lessons from Baseball that Can Help Your Radio Station
- 04/01/2017
- Posted by: Mike O'Malley
- Category: country radio programming, radio programming
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Baseball likes the number 9: 9 players in the batting order, 9 innings, 9 fielding positions, great players who wore the number 9 like Ted Williams, Roger Marris and Carlos Guillen. So in honor of Opening Day 2017, here are 9 ways baseball can inspire you to do your best radio. And, be warned, we
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2016: Country’s Top 10 Songs, Top 5 Artists, and 2017 Action Items
- 12/20/2016
- Posted by: Mike O'Malley
- Category: country music, radio programming
We’ve made a list and checked it twice (actually, it’s more like a dozen times). The “list” is our annual A&O&B Top Songs and Artists of the Year list for the year 2016. Each year we create our research-driven list using a formula heavily weighted by our online and callout data, and data rankings for
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Infographic: How to Create Amazing Content for Every Show, Every Day In Seven Steps
- 05/25/2016
- Posted by: Mike O'Malley
- Category: radio programming
Facts are forgettable. Stories are sticky. But going from that knowledge to daily creation can be challenging. Here are seven steps to help you create and tell a story that’s both relevant and entertaining: Try it out and let me know how it goes.
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New From Nielsen: The Replacements for Maximi$er and PD Advantage/Desktop
- 04/21/2016
- Posted by: Mike O'Malley
- Category: radio programming
Starting this week, many programmers will be breaking out their quarterly ratings for the first time without Maximi$er. Nielsen has just retired the legacy software along with PD Advantage Desktop and Data Express (ADE). Former Maximi$er clients will have access to PDA Light (the Max replacement) while former desktop PDA Advantage clients will have access to PDA Web. If you are a programmer
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7 Components of Todays Radio: A Quick PD Checklist
- 12/04/2015
- Posted by: Mike O'Malley
- Category: radio programming
As part of her “Radio Matters” presentation at the 2015 Nielsen Total Audio Conference, the RAB’s Erica Farber shared this slide about radio’s composition. While primarily part of a larger, advertiser-directed initiative, the PD in me also saw this slide as a quick programming checklist. How are you doing in each of these areas? Watch the
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World Statistics Day, Back to the Future, and the “Signal and the Noise” of TSL
- 10/30/2015
- Posted by: Mike O'Malley
- Category: radio programming
Last week was a geek-fest. First, World Statistics Day on the 20th and then “Back to the Future Day” on the 21st. For me, last week also included an in-depth, somewhat geeky discussion with a station about Time Spent Listening. That was a trifecta that begged for a blog. While World Statistics Day didn’t go
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It Gets Late Early Out There
- 09/25/2015
- Posted by: Mike O'Malley
- Category: radio programming
Wisdom can come from anywhere. As a baseball fan – and especially a Yankees fan – learning of the passing of Hall of Famer Yogi Berra was sad news indeed. I was visiting a station rife with baseball fans when the news broke. Their break room has something very cool in it – a chalk
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“Back When Radio Was Good” – A Week with Beats 1
- 07/10/2015
- Posted by: Mike O'Malley
- Category: air talent, radio programming
Initial reviews of Beats 1 range from “brilliant” to “meh.” And many of the reviews have taken the opportunity to snipe at radio. “Beats 1 sounds like radio used to sound when it was good.” Or, “will Beats 1 make radio cool again?” Pretty much Beats 1 is described in terms of radio – as
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Taking a Bite out of a Market Leader: What a Sandwich Chain Can Teach Us
- 06/12/2015
- Posted by: Mike O'Malley
- Category: country radio, marketing, radio programming
Taking a bite out of a market leader Shifts in listener and consumer loyalty happen all the time but they always seem newsworthy when “suddenly” a top performer is dethroned.In reality, many of these abrupt declines may have actually been months, years, or even decades in the making. Some of these are the end result of
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Keep Summer Listeners Coming Back: 5 Retail Tactics For Your Station
- 05/28/2015
- Posted by: Mike O'Malley
- Category: country radio, radio programming
“Summer vacation” – who doesn’t think that sounds like a good idea? Just don’t start too soon if you’re in radio – and especially if you’re in Country Radio. Last week, Inside Radio featured this graphic from Nielsen as part of an article on Memorial Day weekend format flips. It shows the noticeably heaver 6+