Jaye Albright
206 498 6261
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Horn Of Plenty
- 06/17/2010
- Posted by: Mike O'Malley
- Category: radio programming
No CommentsI was brainstorming with a morning show this past Monday about the World Cup when the discussion turned to the fun potential of the vuvuzela as content. We considered its radio applications… …improving a song or two by adding a few, inappropriately placed vuvuzela riffs …using it as a contest sounder, for a right answer
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Trash Talking
- 06/15/2010
- Posted by: Mike O'Malley
- Category: radio, radio programming
There are people who should ignore everything I say. For their own good, they shouldn’t even bother to strike up a conversation. Like the restaurant I went to recently that wanted me to take a survey about my dining experience even though at best I won’t be anything more than a once a year customer.
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“When You Come To A Fork In The Road…
- 06/03/2010
- Posted by: Mike O'Malley
- Category: radio, radio programming
…take it.” It’s one of the great Yogi-isms of all times: When you have a decision to make, make it. Even if no one has ever made that particular decision before. Even if it goes against long-standing traditions. If it’s the right decision to make, make it. Forks in the road come with three choices
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GROWING SECOND TIER BRANDS
- 04/25/2010
- Posted by: Mike O'Malley
- Category: marketing, radio programming
All brands are not created equal. If you are part of a large cluster, you may know this first hand. Some stations in your building, though they are profitable and deliver a quality product may, because of their position in the cluster, not have access to the resources available to their sister stations. Lack of
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Some “In The Box” Thinking
- 11/29/2009
- Posted by: Mike O'Malley
- Category: country radio, radio programming
The best place for some of our Christmas decorations is back in that box in the basement that they’ve been stored in. At our house, Christmas decorations generally fall into three categories: 1) those, new or old, that evoke memories, look good on display and compliment/enhance our home’s holiday feel, 2) those that evoke memories
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Of Politicians and Programmers
- 11/17/2009
- Posted by: Mike O'Malley
- Category: country radio, radio programming
Smart programmers are like smart politicians. This month’s gubernatorial election in New Jersey (insert joke here) saw incumbent Jon Corzine unseated by Republican Chris Christie. Some post-mortem election quotes and observations from the Newark Star Ledger included: “Despite spending millions, Corzine’s inability to connect with the core was his downfall.” “…Corzine was badly crippled by a
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The Next Torchbearer
- 09/12/2009
- Posted by: Mike O'Malley
- Category: radio programming
I was at the Stadium Wednesday night when Derek Jeter tied Lou Gehrig’s record for most hits as a Yankee. And I watched Friday night as the Captain became the Yankees’ all time hit leader. I never saw Gehrig play of course, although his story is well documented and his place in Yankee (and baseball)
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Promotional Opportunism
- 07/17/2009
- Posted by: Mike O'Malley
- Category: radio, radio programming
“Chance favors the prepared mind,” was how Louis Pasteur saw his abilities to invent and innovate. Dr. Richard Hamming, a scientist at Bell Labs told his colleagues, “The prepared mind sooner or later finds something to do and does it.” How many times have you seen or heard you something that was right before your
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Faces of the Fourth
- 07/05/2009
- Posted by: Mike O'Malley
- Category: DJs, radio, radio programming
We were first attracted to Milltown, NJ as much by what wasn’t here as what was. And what’s still missing remains one of the appeals. There wasn’t/isn’t much crime or chains or traffic or industry or high-rises. To date our borough of about 7000 still doesn’t have a Wal-Mart, a movie theater, a McDonald’s, or
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Book Packagers. Who Knew?
- 07/01/2009
- Posted by: Mike O'Malley
- Category: air talent, radio programming
I’d never heard of a ‘book packager’ until I read Seth Godin’s blog Monday. What struck me about the packager’s job description and skill requirements was how applicable many are to being a great air talent. “…find isolated assets and connect them in a way that creates value, at the same time…put in the effort