Jaye Albright
206 498 6261
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Can You Do A Show Like Taylor Swift?
- 10/26/2012
- Posted by: Mike O'Malley
- Category: air talent, radio programming
No CommentsOn any number of levels it’s hard not to be incredibly impressed with Taylor Swift. But watching her at the Ed Sullivan Theater in New York do a ‘Live on Letterman’ segment Tuesday night, I was way beyond impressed. ‘Wowed’ wouldn’t be too much. I want to be careful not to use the word ‘performance’
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Effective Emails Start with Strong Subject Lines
- 09/25/2012
- Posted by: Mike O'Malley
- Category: marketing, radio programming
The likelihood of listeners opening up one of your emails is improved with a great subject line. Here’s a good one from 3-time ACM Station of the Year winner (and long time A&O partner), Cat Country 98.7 in Pensacola, FL. Subject: OPEN this email and you might win Zac Brown Tickets A subject line like
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On Programming Success, Skill Sets and Sharing: RadioInk’s “Five Killer Questions for Five Great Consultants”
- 08/23/2012
- Posted by: Mike O'Malley
- Category: radio programming
A “thank you” to RadioInk for including me in their August 6th article, “Five Killer Questions for Five Great Consultants.” It was an honor (and fun) to share pages with Gary Berkowitz, Alan Burns, Fred Jacobs, and Randy Lane…all smart, passionate about what they do, and generous in sharing what they know. If you don’t
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What if Usain Bolt Was On Your Staff?
- 08/12/2012
- Posted by: Mike O'Malley
- Category: DJs, radio programming
Imagine if the Olympics’ Jamaican superstar Usain Bolt was on your staff. The best at what he does. Incredibly visible. Never boring. Occasionally over the top? Yeah, but most everyone agrees that it’s more than OK. The WSJ’s outstanding sports columnist Jason Gay (@jasonWSJ) writes about Bolt smashing sport’s “Boring Line” but, with some different
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A Cure for “Talking Without Saying Anything”
- 05/25/2012
- Posted by: Mike O'Malley
- Category: DJs, radio programming
It’s all too common to hear shows or stretches of shows where the talent doesn’t say anything of consequence. Sure, they may tell me about a blood drive, where to go to sign up for a contest, or how to listen online (BTW, do I really need instructions for that?). But none of this is
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New Job Survey: Radio Personality Ranks Worse than Trash Collector, Better than Lumberjack
- 04/14/2012
- Posted by: Mike O'Malley
- Category: DJs, radio programming
Collecting trash is a better career than being a DJ. So says CareerCast.com which just released its ranking of 200 jobs based on physical demands, work environment, income, stress, and hiring outlook primarily using data from the Bureau of Labor Statistics and other government agencies. Being a Garbage Collector ranked 159 while being a DJ
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Increasing Listener Engagement One Can of Coke at a Time
- 03/31/2012
- Posted by: Mike O'Malley
- Category: imaging, radio programming
Want some topical inspiration? Have a Coke. Coke’s special ‘Carpe Diem’ cans can promote causes (like Coke’s World Wildlife Fund or Diet Coke’s heart health awareness cans) or capture the spirit of the moment (Santa and snowflake cans). Often the packaging is part of an integrated marketing effort (this one for the Final Four is
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Trying to Turn the Titanic: What We Can Learn from Sears
- 01/28/2012
- Posted by: Mike O'Malley
- Category: branding, radio, radio programming
There’s no shortage of experts weighing in on what Sears should do following its announcement last month that it will close up to 120 stores. I’m neither a retail nor financial expert. But I find Sears’ trials relevant because there is much to be learned from studying second-tier brands and declining brands but also because
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The Row-Five Test
- 11/23/2011
- Posted by: Mike O'Malley
- Category: radio programming
Gordon M. Bethune’s name was painted on the Triple-Seven at the gate next to mine. Well-deserved! If you’re not familiar with the name, Gordon Bethune was Continental Airline’s CEO during their turn-around and for a number of years after. During this time their customer-focused initiatives turned customers into real fans of the airline and the man running it
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And the Winner Is…You! 5 Reasons Why Your Station Should Enter a “Station of the Year” Competition
- 11/12/2011
- Posted by: Mike O'Malley
- Category: radio programming
So maybe you watched Wednesday’s CMA Awards Show and wondered if it’s worth your time to submit a Station of the Year presentation. The answer is “Absolutely!” Here are five reasons why your station should enter: 1. Assembling a Station of the Year presentation is a bonding opportunity. Whether you win or not, your station