YouTube Live is coming to a computer near you Saturday, 11/22. Reflecting the “scale and diversity of content on YouTube” it will feature approximately 50 performances by Internet born stars as well as Grammy award winners. A common thread among these diverse performers is a massive following on YouTube. A common thread among the attendees

A lot of people have the same attention span as a goldfish – about 9 seconds. No, really. This makes me want to think about promos and imaging, talent breaks and newscasts, all content on air and online. Are they attracting and retaining listeners’ attention? Would they be better and more powerful if they were

I was recently re-reading Seth Godin’s “Meatball Sundae” and the story of 18th century potter Josiah Wedgwood. The business advice Godin suggested Wedgwood might have given to his less successful brother and fellow potter seemed so appropriate for radio that I couldn’t resist adapting a few: • Create special, unique programming elements that are so

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…“ OK, as much as I love Dickens’ “A Tale of Two Cities,” that’s just a bit dramatic even for me. Still, in one 48 hour period I had the best of

Yogi Berra said, “You can observe a lot by watching.” And you can hear a lot just by listening – provided of course you know what you’re listening for and that your listening is an active rather than a passive activity. I recently spoke on ‘how to critically listen to your radio station’ at a