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HomeBlog & Articlesradio programming
  • Retail Reports a “Dearth of Talent”

    • 08/01/2007
    • Posted by: Mike O'Malley
    • Category: radio programming
    No Comments

    Today’s Wall Street Journal (August 1, 2007) featured an article claiming the “retail industry is suffering a dearth of talent.” http://online.wsj.com/public/article/SB118592195034983941.html “Often, what retailing experts are talking about when they talk about lack oftalent is a growing – some would say excessive – reliance on management skills.As in industries ranging from Hollywood to Silicon Valley

    read more
  • ASSET MANAGEMENT

    • 06/20/2007
    • Posted by: Mike O'Malley
    • Category: radio programming
    No Comments

    Periodically reviewing your assets and how they’re being managed is good financial AND programming advice. Listeners are often “top-line information” evaluators, being aware of only a limited number of things about your station and basing their listening decisions on these and little else. Hopefully what they know about you minimally includes your biggest plus points,

    read more
  • “Resolving” to be a Better Programmer

    • 01/03/2007
    • Posted by: Mike O'Malley
    • Category: radio programming
    No Comments

    Seven years ago I wrote “25 New Year’s Resolutions for PDs and OMs.” It generated a lot of positive feedback and many said they referred to it throughout the year. Each December since then, I’ve made it a tradition to add five new resolutions to the original list. This year’s additions bring the total to

    read more
  • Now Arriving On Platform Three

    • 12/23/2006
    • Posted by: Mike O'Malley
    • Category: radio programming
    No Comments

    Businesses that communicate well across multiple platforms are more likely to generate sales than businesses that don’t communicate as well. That’s true of course for radio, too. For businesses, platforms can include web sites, brick and mortar presence, ease of purchasing, physical and virtual catalogues, delivery, customer service and more. A sub-standard performance in any

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  • Turkeys and Timetables

    • 11/15/2006
    • Posted by: Mike O'Malley
    • Category: radio programming
    No Comments

    It’s a bit like the chicken and the egg question. Do the media drive consumers’ timetables when it comes to the holidays, or are consumers’ personal timetables simply reflected by the early holiday ads, sales and mass media content we see each year? More importantly, what does this mean for the show you’re going to

    read more
  • Sometimes It’s The Little Things

    • 10/29/2006
    • Posted by: Mike O'Malley
    • Category: radio programming
    No Comments

    Sometimes it’s the little things that make the big difference. Ask the Detroit Tigers – a great team undone in large part by their failure to execute the basics when it mattered most. While stand-out performances from big stars can be important, winning also requires executing the routine plays, the fundamentals, the mundane tasks that

    read more
  • Coaching Talent: Lessons From A Kindergarten Teacher

    • 10/07/2006
    • Posted by: Mike O'Malley
    • Category: DJs, radio programming
    No Comments

    Karen Ginty knows a lot about coaching talent. She doesn’t know that, but it’s true. Karen is a Kindergarten teacher in Monmouth Beach, New Jersey and she’s just been named the state’s 2006 Teacher of the Year. Here are six of her guiding principles: 1 – Be a nurturer2 – Provide a safe environment3 –

    read more
  • The Surprising “Real” Reason to Rehearse

    • 09/24/2006
    • Posted by: Mike O'Malley
    • Category: air talent, DJs, radio programming
    No Comments

    We’ve all heard it. In fact we’ve all heard it too many times: a great idea that just doesn’t come off on the air as powerfully as it should have. Sometimes a bit drags on far too long, lacking focus or a strong close, getting off track and struggling to right itself. Sometimes it doesn’t

    read more
  • Radio, The Box Office and Algebra

    • 06/14/2006
    • Posted by: Mike O'Malley
    • Category: radio programming
    No Comments

    Which best describes your last visit to a movie theater: “Good bang for my buck” or “Disappointing?” “Worth every penny” or “overpriced and under-delivered?” These reactions, according to the just released study “The Modern Movie Experience” conducted jointly by Nielsen Analytics and the Movie Advisory Board, could be paraphrases of the evaluative criteria would-be movie-goers

    read more
  • Sales Idea from the New York Yankees

    • 06/05/2006
    • Posted by: Mike O'Malley
    • Category: radio programming
    No Comments

    Squeezing more cash out of a sold-out inventory is the anticipated outcome of the YES Network’s decision to sell a single, 90-second spot in each of its televised Yankee baseball games. This 90 is priced at a premium for being the only unit in the break and for having some “booth chatter” – presumably something

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