By Mike O’Malley OK, that’s completely untrue of course. But baseball does provide endless analogies and, with Opening Day 2008 today, I was thinking about baseball axioms that can also apply to radio. Here are five. If you have a good fastball, throw it The fastball is the ‘mother pitch’ from which nearly all others

NBC is trying something different for network television: a year-round schedule of programming instead of what has become a typical lineup of 9 months of regular programming followed by three summer months of reality shows. Media Life reported, “With TV ratings falling and an increasing amount of new media distractions competing for viewers’ attention, many

Living on the road, you wind up eating at a lot of chains. The primary reasons are that they are likely to be some in reasonable proximity to your hotel – wherever THAT may be. They’re often open later which is really helpful after a day of flight delays. And they’re highly predictable in that

Eight years ago I wrote “25 New Year’s Resolutions for PDs and OMs.” It generated a lot of positive feedback and many said they referred to it throughout the year. Each December since then, I’ve made it a tradition to add five new resolutions to the original list. Now, as 2008 begins, there are 60

What do people like to do most over the holidays? For nearly 2/3rds of adults it’s spending time with family and friends – that’s according to a Harris poll of 2,455 adults cited by Media Life Magazine. Next: going to holiday dinners and parties (9%), finding and giving presents (6%), and watching TV specials and

“Save the World” is one of the Six Tenants of Values Based Programming I penned a few years back when taking a long range look at what factors will drive future station success. Of course saving “the world” can be literal as in big corporation’s Green Plans, or more local as in your listeners’ immediate

Former senior advisor and deputy chief of staff for President Bush Karl Rove lists five actions he feels Republicans must take if they are to beat Hillary Clinton in November. Read the bullet points and see if you don’t agree that Karl’s recommendations are also relevant for our stations and circumstances. Plan now to introduce

Scientists (and retailers) know that smells, sounds — even the color of the walls – make a difference when a customer is ready to buy. Clothing stores for example that incorporate appropriately fun music, a pleasing physical environment and racks that are frequently replenished with the latest fashions sell more apparel at higher prices. Some