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Mike O'Malley
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206 595 7086
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Albright & O'Malley & Brenner
  • Home
  • About Us
  • Services
    • Radio Station Consulting
    • Morning Show Development
    • Research
    • Digital
    • Sales Promotions
    • Branding & Marketing
  • Blog & Articles
  • Contacts
  • Client Login
Jaye Albright
206 498 6261
Mike O'Malley
732 937 5757
Becky Brenner
206 595 7086
Kenny Jay
612 704 9780
HomeBlog & Articlesradio
  • Ten Take Aways from Hivio Audio Future Festival (20-Somethings and Radio? See #8)

    • 06/06/2016
    • Posted by: Mike O'Malley
    • Category: podcasting, radio
    No Comments

    Audience, content and platforms – notably podcasting – were some of the more frequently discussed topics at the Hivio Audio Future Festival 2016 last week (see Hivio word cloud).   Mark Ramsey Media‘s annual Hivio event is a “hive” of audio ideas and actions shared by people who normally wouldn’t collectively make up a typical radio convention agenda

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  • How Political Analysts Can Help Coach Talent

    • 03/31/2016
    • Posted by: Mike O'Malley
    • Category: coaching, radio, Talent
    No Comments

    Fivethirtyeight.com is full of interesting content. There’s sports and politics of course, but also science, economics and culture (read about the Batman-Superman bro-mance here). And now, FiveThirtyEight has a coaching tip for radio. OK, not exactly. But their recent post about the most frequently used phrases by Presidential Candidates Hilary Clinton and Bernie Sanders got me thinking

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  • The Legacy Challenge

    • 09/30/2014
    • Posted by: Mike O'Malley
    • Category: air talent, radio
    No Comments

    Like any good New York Yankees fan, I spent this past season trying to exceed the Minimum Daily Requirement of Derek Jeter. Lately that hasn’t been hard to do, especially these last few weeks with all the videos – from the Re2pect commercial, to the Made In New York Bronx walk-through, to Jeter’s farewell to the crowd

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  • The Fine Line Between Relevant and Ridiculous

    • 01/22/2014
    • Posted by: Mike O'Malley
    • Category: DJs, radio
    No Comments

    We could be polite and say it was just one of those embarrassing moments.  But the truth is, many listeners this morning probably judged the quarter-hour a lot more harshly. As they should have. It had already been snowing for an hour. And for the past 30 minutes it was coming down pretty good. And

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  • The NAB Crystal: One of Radio’s Most Special Awards

    • 04/10/2013
    • Posted by: Mike O'Malley
    • Category: radio
    No Comments

    I’m a fan of meaningful awards (meaningful being the key word).  Ideally, they showcase the ‘best of the best,’ those who have risen above their peers. And as such, they not only shine in the spotlight themselves, they give the industry they represent that same opportunity as well. Country is coming off a great night

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  • When the Ratings Are/Aren’t What You Expected: A Process for Uncovering What’s Important

    • 01/30/2013
    • Posted by: Mike O'Malley
    • Category: radio
    No Comments

    Ratings data is noisy. Along the pathway to “is this real?” meaningful data rests alongside the spurious or even potentially misleading. And usually when those results are better or (fortunately less often for our stations) worse than expected, there are questions. Also usually within the data there are some (but likely not all) answers. You’ll

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  • Listeners’ Picks for Top Country Songs of Summer: Want to Float a Guess at What’s Number 1?

    • 09/08/2012
    • Posted by: Mike O'Malley
    • Category: country music, radio
    No Comments

    Just for fun with absolutely no intention of being scientific, Albright & O’Malley invited our stations’ listeners to tell us their favorite songs of summer 2012 by ranking the most played songs from Memorial Day to Labor Day (U.S.). The hands down winner? Little Big Town’s “Pontoon.” Here are the top five songs as picked

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  • Trying to Turn the Titanic: What We Can Learn from Sears

    • 01/28/2012
    • Posted by: Mike O'Malley
    • Category: branding, radio, radio programming
    No Comments

    There’s no shortage of experts weighing in on what Sears should do following its announcement last month that it will close up to 120 stores. I’m neither a retail nor financial expert. But I find Sears’ trials relevant because there is much to be learned from studying second-tier brands and declining brands but also because

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  • #accjms11: Smart, Passionate People Talking Radio

    • 12/09/2011
    • Posted by: Mike O'Malley
    • Category: radio
    No Comments

    Fill a hotel ballroom with smart people and have them talk about a shared passion for radio for 2 ½ days and you can be guaranteed there will be good take-aways. Here are some of mine (paraphrased) from the just-concluded Arbitron Client Conference and Jacobs Media Summit for 2011 in Baltimore.   Tripp Eldridge, President/CEO dmr

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  • ON SUBMITTING MP3s FOR THAT JOB OPENING YOU’RE PURSUING

    • 11/17/2011
    • Posted by: Mike O'Malley
    • Category: country radio, radio
    No Comments

    The company’s mission is to hire the best person for the job. Your mission is to BE that person.  Don’t let application missteps become part of the equation. Yesterday my partner Jaye Albright posted a ‘how to hire’ blog. This blog is about ‘how to improve your chances of being hired.’ With the help of

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