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  • The “Best” Or “Most” Wasn’t Enough

    • 12/14/2010
    • Posted by: Mike O'Malley
    • Category: radio, storytelling
    No Comments

    Sometimes it’s not about the “best” or “most” or any superlative. Sometimes it’s not about anything tangible at all. Sometimes it’s just about how you “feel.” Like Cliff Lee’s decision to sign with the Philadelphia Phillies instead of going for the (presumably) best location (closest to home) or the most (no presumption here – 7 years’ worth

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  • Why FOX Likes Radio

    • 12/10/2010
    • Posted by: Mike O'Malley
    • Category: radio
    No Comments

    If you’re outside the industry, it seems almost fashionable to find reasons not to like “heritage” media like radio. But Wednesday, at the Arbitron Client Conference/Jacob’s Summit 15, Yvonne Lacey, FOX Broadcasting’s Media Supervisor, took the opposite position. FOX like radio – a lot. Pointing out that the FOX Network originally launched exclusively with radio and in so

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  • A + B = $

    • 11/23/2010
    • Posted by: Mike O'Malley
    • Category: marketing, radio, social media
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    It’s one thing to use social media to market to people who are aware of who you are and what you’re selling. But what about those who don’t yet know about you or don’t yet know that they need your product? That’s the subject of this Chris Brogan post, “Two Sides of Marketing,” which could be a great

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  • Take 10: 10 Show Strategies and Tactics You Can Use Right Now

    • 11/09/2010
    • Posted by: Mike O'Malley
    • Category: country radio, DJs, radio
    No Comments

    You know how when you’re reading about one thing and you’re struck with how the concepts also apply to something else? That happened to me as I was reading 10 Steps to More Scientific Social Media Marketing by Dan Zarrella  . While I was reading about Dan’s topic, I was thinking how each of his 10 points

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  • Fall Rituals: Raking and Writing

    • 10/30/2010
    • Posted by: Mike O'Malley
    • Category: country radio, imaging, radio
    No Comments

    Fresh, fun, topical imaging on your station stands out like a just-raked yard in fall. And this time of the year provides plenty of opportunities for writing (and raking). What will you write for: Halloween, Election Day, the change from Daylight Savings Time, Veterans’ Day/Remembrance Day, Thanksgiving, Black Friday, Christmas, and New Year’s Eve/Day? Plus

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  • Like THIS for Example

    • 10/10/2010
    • Posted by: Mike O'Malley
    • Category: coaching, country radio, radio
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    Sometimes a good example is the best way to make your point. That was what Jon Robbins, Operations Manager/Adventure Radio Group/Savannah thought when he used a Mediabase monitor to issue a “What content do you have planned for Monday’s show?” challenge to his morning shows. Jon told me, “I saw (the WMJI/Cleveland show highlights) on Mediabase

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  • From Audience Killer to Great Radio in Two Steps

    • 10/05/2010
    • Posted by: Mike O'Malley
    • Category: air talent, coaching, country radio, radio
    1 Comment

    The well-intentioned representative from (insert name of local charity here) comes to your studio and wants to tell you in great detail how your listeners can help out or make a donation. Unfortunately, a lot of listeners didn’t hang around for the specifics because they were never motivated to participate in the first place. An

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  • The 50 Minute Oil Change – 50 Ideas for Your Morning Show

    • 07/22/2010
    • Posted by: Mike O'Malley
    • Category: morning show, radio
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    Thanks to all who attended the standing room only panel Tommy Kramer and I presented Friday, 7/16/10 at Conclave 35. And a very special thanks to all the great morning show talent who so generously gave of their time and creativity and created a video for us to share (you’re credited in the list below). Your efforts

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  • ‘Clave Rave

    • 07/18/2010
    • Posted by: Mike O'Malley
    • Category: country radio, radio
    1 Comment

    I’ve blogged previously about the great learning experience that is the Country Radio Seminar (CRS). But the Conclave too gets terrific marks for its learning conference – this year dubbed “i35 – Freeway to Your Future” – which concluded yesterday. I was there as both a presenter of a morning show development panel with terrific talent coach Tommy

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  • Means To An End?

    • 06/21/2010
    • Posted by: Mike O'Malley
    • Category: radio
    No Comments

    I’m all for any advance that will improve ratings accuracy and preciseness – starting with sample/panel size – so I’m certainly not dismissing Arbitron’s announcement of its PPM 360 technology out of hand. Instead, I’ll share this December post from former Arbitron Senior Vice President, Ratings Services, Jay Guyther and hope that this news –

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