By Mike O’Malley OK, that’s completely untrue of course. But baseball does provide endless analogies and, with Opening Day 2008 today, I was thinking about baseball axioms that can also apply to radio. Here are five. If you have a good fastball, throw it The fastball is the ‘mother pitch’ from which nearly all others

NBC is trying something different for network television: a year-round schedule of programming instead of what has become a typical lineup of 9 months of regular programming followed by three summer months of reality shows. Media Life reported, “With TV ratings falling and an increasing amount of new media distractions competing for viewers’ attention, many

Living on the road, you wind up eating at a lot of chains. The primary reasons are that they are likely to be some in reasonable proximity to your hotel – wherever THAT may be. They’re often open later which is really helpful after a day of flight delays. And they’re highly predictable in that

Eight years ago I wrote “25 New Year’s Resolutions for PDs and OMs.” It generated a lot of positive feedback and many said they referred to it throughout the year. Each December since then, I’ve made it a tradition to add five new resolutions to the original list. Now, as 2008 begins, there are 60