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5 Radio Take-Aways from one of the Greatest Podcasts of All Time
- 10/28/2022
- Posted by: Mike O'Malley
- Category: podcasting, radio, radio programming, storytelling
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Earlier this month, a true crime story that captivated millions and gave podcasting an enormous boost came full circle. Eight years to the month since the release of Serial’s first episode in their investigation of the Adnan Sayed murder case, the Baltimore state’s attorney’s office said new DNA evidence revealed that Sayed had been wrongfully
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A Mystery Writer’s 5 Secrets will Make you Better at Radio
- 11/01/2020
- Posted by: Mike O'Malley
- Category: air talent, country radio programming, DJs, management, Radio Advertising and Sales, radio programming, storytelling
As a member of the Florida Writers Association I’ve had the privilege of listening to professional authors generously share their techniques, insights and secrets. One of those is mystery writer Susan Slater (the Ben Pecos Mysteries and the Dan Mahoney Mysteries series). As she shared her essentials for successful writing, I couldn’t help but think
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10 Ways You Can Stand Out From Everyone Else
- 01/21/2020
- Posted by: Mike O'Malley
- Category: air talent, country radio, DJs, radio, radio programming, social media, storytelling, unemployment
A lot of very talented radio people are currently looking for a new job – hundreds more than just a few days ago. If you’re looking for a new place to use your skills, hopefully it’s because of a decision you made rather than someone else. But either way, one of your biggest challenges will
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Episodic Content: Lessons from a Bunch of Bananas
- 08/28/2018
- Posted by: Mike O'Malley
- Category: advertising, radio programming, storytelling
It’s the episodic content of the grocery world. You might have seen this floating around Facebook and Twitter earlier his month – the South Korean grocery chain that is selling six packs of bananas. Each banana is in its own stage of ripeness allowing for a fresh piece of fruit each day across the week.
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How Songwriters Can Help You Tell Better Stories
- 05/18/2017
- Posted by: Mike O'Malley
- Category: air talent, coaching, radio programming, storytelling
Listen to songwriters talk about their craft and you’re highly likely to come away with something profoundly valuable for your life or profession – or both. One such nugget came via this year’s Key West Songwriters Festival. In fact, I heard it several times over the weekend from writers including Luke Combs and Old Dominion’s
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An Important Award You May Have Missed this Week: “Serial” Earns a Peabody
- 04/23/2015
- Posted by: Mike O'Malley
- Category: storytelling
The big awards talk-abouts early this week at country stations have been centered (and rightly so) on the ACMs: big stars, big production, and a Guinness World Record for a live awards show audience. But another awards presentation this week should also catch our attention: the Peabody Awards which recognize “stories that matter.” This is
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The “Best” Or “Most” Wasn’t Enough
- 12/14/2010
- Posted by: Mike O'Malley
- Category: radio, storytelling
Sometimes it’s not about the “best” or “most” or any superlative. Sometimes it’s not about anything tangible at all. Sometimes it’s just about how you “feel.” Like Cliff Lee’s decision to sign with the Philadelphia Phillies instead of going for the (presumably) best location (closest to home) or the most (no presumption here – 7 years’ worth
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To Tell A Story, Peel An Onion
- 05/31/2010
- Posted by: Mike O'Malley
- Category: radio, storytelling
I like stories. I like to hear them and I like to tell them. Because I know they’re a powerful way to communicate, I’ve presented storytelling workshops to stations and at conventions to help people become better storytellers. Stories make you memorable and make what you say sticky. Stories are personal, interactive and engaging. Storytelling