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  • Radio’s Future Is Calling. Answer or Ignore?

    • 02/18/2019
    • Posted by: Mike O'Malley
    • Category: Audience Research, country radio programming, teens and radio
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    Anytime there’s an opportunity to learn something, I want to be there. And I assume that most of you feel the same way. But there are times when radio’s future sends a text or makes a call to someone who ignores the outreach. What a missed opportunity. Today’s Facts and Opportunities and their impact on

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  • Switchability: Seven Ways to Keep Listeners from Switching

    • 01/26/2018
    • Posted by: Mike O'Malley
    • Category: Audience Research, country radio, radio programming
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    Switchability

      This is always an exciting time of the year for A&O&B stations as it’s the time when their listeners are taking part in our annual online perceptual study, Roadmap. Roadmap delivers a wealth of information about listeners: their preferred sub-genres of music, how they feel about their station’s morning show, social media and tech

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  • Country Radio’s Summer Love Affair

    • 09/28/2017
    • Posted by: Mike O'Malley
    • Category: Audience Research, Country ratings
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      While the calendar officially marked the beginning fall last week, Country radio’s summer love affair is going to linger a bit longer. While summer 2017 wasn’t the best summer the format has had recently – that was 2014 – Country still put together a combination of growth in 6-plus and some stability 25-54. First, Country’s

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  • Roadmap 2017: Six (of the many) Trends We’re Watching for Country Radio

    • 01/25/2017
    • Posted by: Mike O'Malley
    • Category: Audience Research, country radio
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    As we prepare to send A&O&B’s on-line perceptual “Roadmap 2017” into the field, I thought a look back at some of the many topics we explored in last year’s study would be interesting to share again with the idea of doing a follow-up post to see how these same topics look when we complete this

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  • Get Ready for Roadmap 2017!

    • 11/26/2016
    • Posted by: Mike O'Malley
    • Category: Audience Research
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    Roadmap 2017 returns next month! A&O&B’s 12th annual Roadmap online perceptual will be in the field for four weeks beginning January 9th, 2017. “This is a remarkable opportunity for stations to ask their own listeners about music preferences, social and digital habits and even receive feedback on their key personalities. It’s a comprehensive guideline –

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