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Mike O'Malley
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Albright & O'Malley & Brenner
  • Home
  • About Us
  • Services
    • Radio Station Consulting
    • Morning Show Development
    • Research
    • Digital
    • Sales Promotions
    • Branding & Marketing
  • Blog & Articles
  • Contacts
  • Client Login
Jaye Albright
206 498 6261
Mike O'Malley
732 937 5757
Becky Brenner
206 595 7086
Kenny Jay
612 704 9780
HomeBlog & Articlesradio programming
  • What On Air Talent Can Learn from Actors and “The Sound of Music Live!”

    • 12/11/2013
    • Posted by: Mike O'Malley
    • Category: air talent, radio programming
    No Comments

    Acting is hard. If you don’t believe it, look at some of the reviews otherwise-superstar Carrie Underwood has gotten following her performance in “The Sound of Music Live!” on NBC last week. Even members of the actual Von Trapp weighed in!  Among other things, great acting involves timing, showing and evoking emotion, always being in

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  • Beyond the Trophy: More Reasons to Enter Station/Personality of the Year Competitions

    • 11/15/2013
    • Posted by: Mike O'Malley
    • Category: radio programming
    No Comments

    A while back I posted 5 reasons why your station should enter Station/Personality of the Year competitions (click to read). Here are three more just in time for the Academy of Country Music’s Station of the Year and On-Air Personality of the Year competition which is open for submissions through December 6th (get information here or give

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  • “Re-Attention:” The Challenge of Getting Attention Again Once You’ve Lost It

    • 10/30/2013
    • Posted by: Mike O'Malley
    • Category: radio programming
    No Comments

    Getting attention is hard enough. Getting “re-attention” may even be harder. Maintaining attention infers that attention is ongoing. “Re-attention” however suggests that there’s been a break in the level of interest, and that the reasons for this disconnect have to be identified and then reconciled before a relationship can be reestablished. There can be positive

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  • Radio Algebra: Five Formulae for Success

    • 08/30/2013
    • Posted by: Mike O'Malley
    • Category: radio programming
    No Comments

    “Radio Algebra: Five Formulae for Success” was something I wrote a number of years ago when Jaye and I presented a daylong programming and talent seminar in Atlantic City. I wrote them to be playful yet helpful, not of course to be serious math.     Through the years we’ve used the Five Formulae as

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  • How Many “Web Gems” Were There On Your Show Today?

    • 07/19/2013
    • Posted by: Mike O'Malley
    • Category: DJs, radio programming
    No Comments

    I love the All Star Game and Home Run Derby, but I’m glad baseball is back tonight. “Taters” and “Web Gems.” Bring ‘em on. Web Gems – for a long time an ESPN/Baseball Tonight staple conceived in 2000 and now a part of the vernacular for any great bit of glove work – featured the10

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  • PD “Muscle Memory” – A 5-Point Filter for Evaluating Daily ‘Opportunities’

    • 06/28/2013
    • Posted by: Mike O'Malley
    • Category: branding, radio programming
    No Comments

    Using repetition to teach your body how to do something is a pretty simple way to think about muscle memory. Through repetition you can become very good (or in some cases, bad) at something – even if you go for a period where you don’t use those skills. While muscle memory is actually a type of

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  • The “Kings of Radio:” How Listeners Define A Great Talent

    • 05/25/2013
    • Posted by: Mike O'Malley
    • Category: DJs, radio programming
    No Comments

    With Cousin Brucie, one of CNN’s Top 10 As reported this week in All Access, CNN posted an article on the “Kings of Radio,” their Top 10 List of “All-time Great DJs” complete with mini-bios and audio clips. Fun? Absolutely! It’s worth clicking just to hear one of Casey Kasem’s signature teases from 1963 and Howard

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  • Pandora Users And Radio’s Opportunities

    • 12/03/2012
    • Posted by: Mike O'Malley
    • Category: radio programming
    No Comments

    Ask Pandora listeners what they like most about radio and they’ll tell you it’s ‘feeling connected.’ Their big dislikes? Radio is boring and fatiguing. Those are some of the findings Jeff Vidler, Sr. Vice President of Media and Entertainment Research, shares in a new Vision Critical report, “What Pandora Means for Radio.” The Canadian company

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  • Of Course I’m Going to Have A Great Show Monday: 20 Relatives Are Coming Over for Thanksgiving Dinner

    • 11/21/2012
    • Posted by: Mike O'Malley
    • Category: morning show, radio programming
    No Comments

    It’s going to be one of the most asked questions Monday: “How was your Thanksgiving?” The majority of answers will be mundane – hardly show-worthy material. Yet there is a rich source of content that you can tap into simply by showing up for dinner. A Pew Research Center Report from 2 years ago estimated

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  • Hurricane Sandy: Radio Homepages Range from “All Over It” to “Absent”

    • 10/29/2012
    • Posted by: Mike O'Malley
    • Category: radio programming
    No Comments

    Waiting for a hurricane is like waiting for unwanted company. You have to get ready, even though you hope plans will change and your company won’t show up. No such luck in New Jersey today as Hurricane Sandy, arguably the state’s most unwanted guest, is at our doorstep. With Atlantic City projected to be close

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