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Jaye Albright
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Mike O'Malley
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Albright & O'Malley & Brenner
  • Home
  • About Us
  • Services
    • Radio Station Consulting
    • Morning Show Development
    • Research
    • Digital
    • Sales Promotions
    • Branding & Marketing
  • Blog & Articles
  • Contacts
  • Client Login
Jaye Albright
206 498 6261
Mike O'Malley
732 937 5757
Becky Brenner
206 595 7086
Kenny Jay
612 704 9780
HomeBlog & Articlesradio
  • Trash Talking

    • 06/15/2010
    • Posted by: Mike O'Malley
    • Category: radio, radio programming
    No Comments

    There are people who should ignore everything I say. For their own good, they shouldn’t even bother to strike up a conversation. Like the restaurant I went to recently that wanted me to take a survey about my dining experience even though at best I won’t be anything more than a once a year customer.

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  • “When You Come To A Fork In The Road…

    • 06/03/2010
    • Posted by: Mike O'Malley
    • Category: radio, radio programming
    1 Comment

    …take it.”  It’s one of the great Yogi-isms of all times: When you have a decision to make, make it.  Even if no one has ever made that particular decision before. Even if it goes against long-standing traditions. If it’s the right decision to make, make it. Forks in the road come with three choices

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  • To Tell A Story, Peel An Onion

    • 05/31/2010
    • Posted by: Mike O'Malley
    • Category: radio, storytelling
    No Comments

    I like stories. I like to hear them and I like to tell them. Because I know they’re a powerful way to communicate, I’ve presented storytelling workshops to stations and at conventions to help people become better storytellers.  Stories make you memorable and make what you say sticky. Stories are personal, interactive and engaging. Storytelling

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  • Random Observations from a “Super” Afternoon of Football

    • 02/09/2010
    • Posted by: Mike O'Malley
    • Category: country radio, radio
    No Comments

    OK, baseball not football is my game. Still, watching the Colts and the Saints on a TV far, far, from home, these jumped out at me … Play hard all 60 minutes. • Down 10-0 as the underdogs, it would have been easy for the Saints to succumb to the “Oh well, we’re the underdog

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  • Old Yeller

    • 12/23/2009
    • Posted by: Mike O'Malley
    • Category: radio
    1 Comment

    Yesterday I took a challenge. Inspired by Roy H. Williams’ Monday Morning Memo about the decreased value of an online Yellow Pages listing vs. radio advertising for acquiring new customers, I Googled three generic business categories in twelve client markets to see what came up. Specifically I was looking to see if I achieved the

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  • One Video, Four Benefits

    • 11/03/2009
    • Posted by: Mike O'Malley
    • Category: branding, radio
    No Comments

    Doing good for others. Having fun. Getting noticed. Enhancing your brand. One well-done video. Four big benefits.

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  • PM in the AM and PM

    • 10/24/2009
    • Posted by: Mike O'Malley
    • Category: radio
    No Comments

    There isn’t much in life to which a baseball analogy can’t be applied. I was reminded of that as I read Paul Jacobs’ recent post on Life Lessons from the Detroit Tigers. The Minnesota-Detroit playoff game proved to be the first of what so far has been a terrific post-season of lead changes and momentum

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  • Curious Times

    • 10/15/2009
    • Posted by: Mike O'Malley
    • Category: DJs, radio
    No Comments

    In a 5-year study of more than 7,000 growth companies, author and former CEO Keith McFarland found that a common characteristic of the best performing companies was that they employed people who were curious. Curious people are generally interesting people. They’re problem solvers, idea generators, innovators and experimenters. They draw others to them because they

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  • Promotional Opportunism

    • 07/17/2009
    • Posted by: Mike O'Malley
    • Category: radio, radio programming
    No Comments

    “Chance favors the prepared mind,” was how Louis Pasteur saw his abilities to invent and innovate. Dr. Richard Hamming, a scientist at Bell Labs told his colleagues, “The prepared mind sooner or later finds something to do and does it.” How many times have you seen or heard you something that was right before your

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  • Rules of the Road

    • 07/10/2009
    • Posted by: Mike O'Malley
    • Category: radio
    No Comments

    I’ve owned a few Chryslers and Dodges in my time so the FastCompany.com slideshow “Chrysler: What It Was, What It Is, and What It Could Have Been” caught my eye. The slides feature Chryslers new and old, and the accompanying text recounts some company highs and lows. Scrolling through, several recurring themes jumped out at

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