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206 498 6261
Mike O'Malley
732 937 5757
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206 595 7086
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Albright & O'Malley & Brenner
  • Home
  • About Us
  • Services
    • Radio Station Consulting
    • Morning Show Development
    • Research
    • Digital
    • Sales Promotions
    • Branding & Marketing
  • Blog & Articles
  • Contacts
  • Client Login
Jaye Albright
206 498 6261
Mike O'Malley
732 937 5757
Becky Brenner
206 595 7086
Kenny Jay
612 704 9780
HomeBlog & Articlesair talent
  • The Gift of Doing What You Love

    • 11/30/2020
    • Posted by: Mike O'Malley
    • Category: air talent, country radio programming, management, mentoring, radio, radio programming, Talent
    No Comments

    Thanksgiving morning, singers, musicians, Broadway cast members, dancers, hosts, and performers of all consequences got back to doing what they love: plying their craft for our enjoyment. While it was no doubt rewarding for them just to be performing, it was perhaps even more meaningful for their audience. Thanks to their work, we laughed, waxed

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  • A Mystery Writer’s 5 Secrets will Make you Better at Radio

    • 11/01/2020
    • Posted by: Mike O'Malley
    • Category: air talent, country radio programming, DJs, management, Radio Advertising and Sales, radio programming, storytelling
    No Comments

    As a member of the Florida Writers Association I’ve had the privilege of listening to professional authors generously share their techniques, insights and secrets. One of those is mystery writer Susan Slater (the Ben Pecos Mysteries and the Dan Mahoney Mysteries series). As she shared her essentials for successful writing, I couldn’t help but think

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  • Local Radio Is Doing Heroic Things Every Day (No Cape Required)

    • 04/08/2020
    • Posted by: Mike O'Malley
    • Category: air talent, country radio programming, crisis management, local radio, radio programming
    No Comments

    Local radio is doing heroic things every day. Let’s not forget that. Being sheltered in place and/or working from home, limits our opportunities to see the positive impact we’re having on our communities. Worse, reaching out to see what’s happening results in so much negative news that even the most optimistic of us has to

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  • 10 Ways You Can Stand Out From Everyone Else

    • 01/21/2020
    • Posted by: Mike O'Malley
    • Category: air talent, country radio, DJs, radio, radio programming, social media, storytelling, unemployment
    No Comments

    A lot of very talented radio people are currently looking for a new job – hundreds more than just a few days ago. If you’re looking for a new place to use your skills, hopefully it’s because of a decision you made rather than someone else.  But either way, one of your biggest challenges will

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  • A Common Denominator of Country Radio Hall of Famers

    • 06/24/2019
    • Posted by: Mike O'Malley
    • Category: air talent, country radio, Country Radio Hall of Fame, mentoring, radio
    1 Comment

    The Country Radio Hall of Fame added six new members last week (6/19)/19. As is customary, each inductee made remarks after being introduced. And while the “M” word wasn’t specifically used, a common theme across the speeches was mentoring. Saying Thanks There was grateful acknowledgement to those who took the time to teach radio-fundamentals –

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  • Is Alexa Still Radio’s Friend?

    • 12/07/2018
    • Posted by: Mike O'Malley
    • Category: air talent, Alexa
    No Comments

    With the latest upgrade, Alexa is lobbying to replace your station’s music director. OK, that’s a little over the top. However the software is now allowing a back and forth with device owners who are Amazon Prime or Amazon Music Unlimited subscribers. The goal is to create for them more personalized playlists.  Additional dialogue is

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  • Just in Time for Halloween: Some Very Scary Audio

    • 10/31/2018
    • Posted by: Mike O'Malley
    • Category: air talent, Halloween
    1 Comment

    I’m not the horror movie type, but I have heard my share of very scary audio. And I’m not talking about “War of the Worlds.” Just in time for Halloween “fright night,” here are six terrifying breaks guaranteed to give you the chills. Read on at your own risk…   Attack of the Me Monster

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  • The One Thing That Will Make You A Better Coach or Manager

    • 05/16/2018
    • Posted by: Mike O'Malley
    • Category: air talent, coaching, content, Talent
    No Comments

    Is the way you coach helping or hurting? A recent Olgivy and Mather blog post got me thinking about this – specifically the gap that can occur between the words we use to coach and the results we anticipate. The post “’Content’ is a terrible term. Please stop using it” from John Long was about

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  • How Songwriters Can Help You Tell Better Stories

    • 05/18/2017
    • Posted by: Mike O'Malley
    • Category: air talent, coaching, radio programming, storytelling
    No Comments

    Listen to songwriters talk about their craft and you’re highly likely to come away with something profoundly valuable for your life or profession – or both. One such nugget came via this year’s Key West Songwriters Festival. In fact, I heard it several times over the weekend from writers including Luke Combs and Old Dominion’s

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  • Remembering the Great Dan Daniel: Six Principles Behind the Success of One of America’s Premiere Air Talents

    • 06/26/2016
    • Posted by: Mike O'Malley
    • Category: air talent
    No Comments

    Dan Daniel was one of the great air talents in America, being a standout in New York City for 42-plus years before he passed last week all too soon at 81. With minor edits, this is a piece I wrote at the end of 2002 when, while still at the top of his game, “Dandy

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