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HomeBlog & Articlesair talent
  • “Back When Radio Was Good” – A Week with Beats 1

    • 07/10/2015
    • Posted by: Mike O'Malley
    • Category: air talent, radio programming
    No Comments

    Initial reviews of Beats 1 range from “brilliant” to “meh.” And many of the reviews have taken the opportunity to snipe at radio. “Beats 1 sounds like radio used to sound when it was good.” Or, “will Beats 1 make radio cool again?” Pretty much Beats 1 is described in terms of radio – as

    read more
  • Your Morning Show On TV: How to Get the Most Out of a Cutaway

    • 04/14/2015
    • Posted by: Mike O'Malley
    • Category: air talent, morning show
    No Comments

    Whether your talent is already appearing on a local TV morning show or you’re attempting to make this happen, your probable goal is to increase your morning footprint and have those TV viewers sample your morning show. But these cutaways will have the greatest impact if they also add value to the TV station. Here

    read more
  • The Legacy Challenge

    • 09/30/2014
    • Posted by: Mike O'Malley
    • Category: air talent, radio
    No Comments

    Like any good New York Yankees fan, I spent this past season trying to exceed the Minimum Daily Requirement of Derek Jeter. Lately that hasn’t been hard to do, especially these last few weeks with all the videos – from the Re2pect commercial, to the Made In New York Bronx walk-through, to Jeter’s farewell to the crowd

    read more
  • Hearing vs. Listening: Providing Quality Feedback to the Question, “Did you hear the show today?”

    • 03/28/2014
    • Posted by: Mike O'Malley
    • Category: air talent, coaching, radio programming
    No Comments

    “Did you hear the show today?” is an oft-asked question talent poses to programmers, managers and consultants. Their expectation is usually for a “yes” followed by some feedback.   It sounds nit-picky, but the better question would be, “Did you listen to the show today?” Hearing is passive but listening is active and Critical Listening

    read more
  • Larry Lujack and the Skill of ‘Being Real’

    • 12/20/2013
    • Posted by: Mike O'Malley
    • Category: air talent
    No Comments

    Google Larry Lujack and you’ll get roughly 73,000 results. His passing December 18th generated an outpouring of accolades from listeners and co-workers alike. I asked Country Aircheck Publisher/CEO Lon Helton about growing up listening to Larry and later working in the same market with him when Lon was at Chicago’s WMAQ. “He was just so compelling ….

    read more
  • What On Air Talent Can Learn from Actors and “The Sound of Music Live!”

    • 12/11/2013
    • Posted by: Mike O'Malley
    • Category: air talent, radio programming
    No Comments

    Acting is hard. If you don’t believe it, look at some of the reviews otherwise-superstar Carrie Underwood has gotten following her performance in “The Sound of Music Live!” on NBC last week. Even members of the actual Von Trapp weighed in!  Among other things, great acting involves timing, showing and evoking emotion, always being in

    read more
  • Making A Difference – for Better or Worse

    • 02/17/2013
    • Posted by: Mike O'Malley
    • Category: air talent
    No Comments

    How cool for country radio to have two of its artists- Darius Rucker and Randy Houser – featured on Saturday Night’s Making a Difference segment on NBCNightly News (watch that segment here). Both are members of Musicians On Call (Chuck Wicks, Chris Young, Joanna Smith and Mark Wills are also among the Nashville-based volunteers) an organization that connects musicians

    read more
  • Can You Do A Show Like Taylor Swift?

    • 10/26/2012
    • Posted by: Mike O'Malley
    • Category: air talent, radio programming
    No Comments

    On any number of levels it’s hard not to be incredibly impressed with Taylor Swift. But watching her at the Ed Sullivan Theater in New York do a ‘Live on Letterman’ segment Tuesday night, I was way beyond impressed. ‘Wowed’ wouldn’t be too much. I want to be careful not to use the word ‘performance’

    read more
  • The Long Life Span of Kind Words and Dismissive Behavior

    • 02/09/2011
    • Posted by: Mike O'Malley
    • Category: air talent, country radio, DJs, radio programming
    No Comments

    Last week I got the chance to say thank you in person to Willard Scott for a simple act of kindness and professional courtesy that he did more than 20 years ago. It was 1987 and I was the new PD at WYNY in New York City. That night at midnight, we’d flipped the then

    read more
  • On Being Boring, Interesting or Fascinating

    • 01/12/2011
    • Posted by: Mike O'Malley
    • Category: air talent, country radio
    No Comments

    Facts are boring. Stories are interesting. Stories with surprises, twists and emotion and over-the-top presentations are fascinating. Someone repeating what you’ve heard is boring. Someone sharing a new perspective or putting a unique twist on a familiar subject is interesting. Someone sharing a new perspective or putting a unique twist on a familiar subject and

    read more
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