Jaye Albright
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Radio 2010: Listening and Lifestyle Profiles…and Coaching Tool
- 10/15/2010
- Posted by: Mike O'Malley
- Category: air talent, coaching, country radio
No CommentsNational ratings data and lifestyle information on the major formats is again available for free in the newly released Radio Today 2010 pdf from Arbitron. Download it free here. There’s lots of good news for country: • Fall 2009’s combined (PPM and Diary) country share was 13.4% (4.4%/4th in PPM markets and 14.1%/1st in diary markets). That’s
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From Audience Killer to Great Radio in Two Steps
- 10/05/2010
- Posted by: Mike O'Malley
- Category: air talent, coaching, country radio, radio
The well-intentioned representative from (insert name of local charity here) comes to your studio and wants to tell you in great detail how your listeners can help out or make a donation. Unfortunately, a lot of listeners didn’t hang around for the specifics because they were never motivated to participate in the first place. An
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The 50 Minute Oil Change
- 07/20/2010
- Posted by: Mike O'Malley
- Category: air talent, coaching, DJs
Thanks to all who attended the standing room only panel Tommy Kramer and I presented Friday, 7/16/10 at The Conclave. And a very special thanks to all who created a video for us to share (credits in parentheses). Your efforts were appreciated by us all! In creating the panel, Tommy and I wanted to share
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Book Packagers. Who Knew?
- 07/01/2009
- Posted by: Mike O'Malley
- Category: air talent, radio programming
I’d never heard of a ‘book packager’ until I read Seth Godin’s blog Monday. What struck me about the packager’s job description and skill requirements was how applicable many are to being a great air talent. “…find isolated assets and connect them in a way that creates value, at the same time…put in the effort
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Mmmm…talk-abouts
- 07/21/2007
- Posted by: Mike O'Malley
- Category: air talent, radio
Gotta give it to Ben and Jerry’s. They’ve turned one talk-about into two, and in so doing, made themselves the center of attention. Ben and Jerry’s will introduce a special donut flavored ice cream in honor of the Simpson’s movie that premieres this month. But don’t look for it in your store. The company says
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GETTING TO KNOW YOU
- 07/05/2007
- Posted by: Mike O'Malley
- Category: air talent, coaching, DJs
What are the names of some of the people who’ve waited on you at McDonalds? Or the cashiers at the supermarket where you shop? Or the person who reads your water meter? We see it all the time, but it’s still mildly shocking (and discouraging) to see the blank expressions on the faces of people
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The Surprising “Real” Reason to Rehearse
- 09/24/2006
- Posted by: Mike O'Malley
- Category: air talent, DJs, radio programming
We’ve all heard it. In fact we’ve all heard it too many times: a great idea that just doesn’t come off on the air as powerfully as it should have. Sometimes a bit drags on far too long, lacking focus or a strong close, getting off track and struggling to right itself. Sometimes it doesn’t
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“Caring” As A Strategy for Managers and Talent
- 05/08/2006
- Posted by: Mike O'Malley
- Category: air talent, DJs, radio programming
My visit to see my parents this past weekend included a couple of trips to Starbucks and some local radio consumption. Saturday morning I was listening to WIOD’s Aron Bender interview author A. J. Scribante (“Shelf Life: How an Unlikely Entrepreneur Turned $500 into $65 Million in the Grocery Industry) – not because I have