2007

Periodically reviewing your assets and how they’re being managed is good financial AND programming advice. Listeners are often “top-line information” evaluators, being aware of only a limited number of things about your station and basing their listening decisions on these and little else. Hopefully what they know about you minimally includes your biggest plus points,

Seven years ago I wrote “25 New Year’s Resolutions for PDs and OMs.” It generated a lot of positive feedback and many said they referred to it throughout the year. Each December since then, I’ve made it a tradition to add five new resolutions to the original list. This year’s additions bring the total to