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HomeBlog & Articles2011

2011

  • Get Shorty: Communicating More Concisely

    • 07/05/2011
    • Posted by: Mike O'Malley
    • Category: country radio, DJs
    No Comments

    This blog is intentionally under 500 characters; that’s the threshold for the new messaging service Shortmail. Its mission? Improve your relationship with email by eliminating time wasters. Shortmail forces senders to acknowledge that attention spans are short and no one wants their time wasted. Emails are under 500 characters or they can’t be sent. Whether or

    read more
  • Being In The Moment

    • 07/01/2011
    • Posted by: Mike O'Malley
    • Category: country radio
    No Comments

    Here’s a great example of being in the moment and scooping the marketplace. Congratulations to all involved for being in sync with listeners’ mindsets on the Friday before the 4th of July weekend! As Max Media Norfolk Market Manager Dave Paulus says, “Everything matters.”

    read more
  • Celebrating the Fourth: How Listening Changes During the 4th of July Week

    • 06/30/2011
    • Posted by: Mike O'Malley
    • Category: country radio
    No Comments

    The Mill Pond “river walk” gets a makeover around Halloween for fright walks. Santa can be counted on to ride through every street in the borough on a fire truck just before Christmas. And there’s a town-wide garage sale each spring. But the 4th of July in Milltown is something else altogether with no less than

    read more
  • Making Fans “Off the Field”

    • 06/25/2011
    • Posted by: Mike O'Malley
    • Category: branding, country radio, DJs
    No Comments

    The big crowd at Yankee Stadium showed that they remembered him with something just short of a standing ovation as he walked to the plate. JasonGiambi paused just outside the batter’s box to acknowledge us by touching his hand to the brim of his batting helmet.  Then he promptly hit a rifle-shot home run to

    read more
  • When News Breaks Out…

    • 06/18/2011
    • Posted by: Mike O'Malley
    • Category: country radio
    No Comments

    Gord Eno, Program Director of 93.7 JR-FM (CJJR-FM) pens an excellent, weekly memo to his staff. I received this week’s missive from Gord the day after having just completed a listener panel which included some discussion on where listeners go first for news (it wasn’t radio).  Gord graciously allowed me to post his memo here. Some

    read more
  • Crossing Paths: Country’s Millennial vs. Boom Era Music

    • 06/11/2011
    • Posted by: Mike O'Malley
    • Category: country music, country radio, radio programming
    2 Comments

    Albright & O’Malley‘s Roadmap 2011 (our 5th annual online perceptual) continues to provide valuable insights into where country radio is at the moment and where it is headed. One part of each study is devoted to music, more specifically, trending the listener appeal of various music clusters.  At CRS 2011  we revealed some top line data* that showed

    read more
  • Your New Favorite Filter?

    • 06/03/2011
    • Posted by: Mike O'Malley
    • Category: country radio, radio programming
    1 Comment

    Here’s a filter to get a fast read on value of something: ask, “Does Anybody Care?”  One PD and I use this filter all the time. For the most part, items that pass the filter get on the air. Things that get a “Nobody cares,” don’t. In our filter, “Nobody cares” is defined as unremarkable,

    read more
  • 4 x 2 = #1: Four Questions with Two Programmers Honored at CRS 2011

    • 03/10/2011
    • Posted by: Mike O'Malley
    • Category: country radio
    No Comments

    Doing great radio is a reward in itself of course, but a public acknowledgement of your skills and successes is wonderfully exciting and personally fulfilling. Two programmers for whom I have great respect, and whose stations are perennial number ones in their format and their markets, were honored in such a way last week during the

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  • CRS 2011: Art of the Schmooze

    • 02/24/2011
    • Posted by: Mike O'Malley
    • Category: country radio
    No Comments

    The two parts of CRS I love the most: 1) the learning/sharing part and 2) the connecting with people I know and didn’t previously know part. New or veteran attendee, the first part is easy. The agenda here or cool new app for your Android here or iPhone here offers you plenty of learning and

    read more
  • Look at Me! Lok at Me! The Power And Value of Spectacle

    • 02/19/2011
    • Posted by: Mike O'Malley
    • Category: radio programming
    No Comments

    Professional wrestling, Lady Gaga and Jeopardy – they all “get” the power of “Spectacle.” Spectacles cut through noise, attract attention, generate audience, and cause talk even if for just a short period of time. Last week’s Jeopardy “Watson” spectacle combined myth (“man vs. machine”), familiar characters in unfamiliar roles (retired champions not only playing each

    read more
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