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2013

  • We Are Bad Asks

    • 07/29/2013
    • Posted by: B Brenner Believes...
    • Category: Uncategorized
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        It seems like such a simple concept.   All you have to do is ask.  But the reality is, humans are inherently bad asks.  That was one of my favorite quotes from Conclave 2013.   John Baker did an incredible job demonstrating and educating about “The Asking Formula”.   He is dynamic, entertaining and well worth

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  • How Many “Web Gems” Were There On Your Show Today?

    • 07/19/2013
    • Posted by: Mike O'Malley
    • Category: DJs, radio programming
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    I love the All Star Game and Home Run Derby, but I’m glad baseball is back tonight. “Taters” and “Web Gems.” Bring ‘em on. Web Gems – for a long time an ESPN/Baseball Tonight staple conceived in 2000 and now a part of the vernacular for any great bit of glove work – featured the10

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  • Before And After Pictures: Country’s Musical Landscape In 2009 and Now

    • 07/15/2013
    • Posted by: Mike O'Malley
    • Category: country music, country radio
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    “Before and after” pictures can sometimes be startling. Especially when something that was iconic has changed dramatically, is no longer present or when something new “suddenly” appears. Because we’re paying attention to our formats on a daily basis and appropriately navigating our stations through changes, good programmers aren’t generally subject to before-and-after-shock. Even so, side-by-sides

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  • How Your Station Celebrates Holidays; Or, Once You Get Past “God Bless the USA…”

    • 07/05/2013
    • Posted by: Mike O'Malley
    • Category: holiday programming, imaging
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    Not surprisingly the most played gold titles on Country Radio yesterday (from Mediabase, July 4, 2013) were Toby Keith’s “Courtesy of the Red, White and Blue” and “American Soldier,” Lee Greenwood’s “God Bless the USA” and Brooks & Dunn’s “Only in America.” While there are generally a handful of songs that can make up a

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  • PD “Muscle Memory” – A 5-Point Filter for Evaluating Daily ‘Opportunities’

    • 06/28/2013
    • Posted by: Mike O'Malley
    • Category: branding, radio programming
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    Using repetition to teach your body how to do something is a pretty simple way to think about muscle memory. Through repetition you can become very good (or in some cases, bad) at something – even if you go for a period where you don’t use those skills. While muscle memory is actually a type of

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  • The “Kings of Radio:” How Listeners Define A Great Talent

    • 05/25/2013
    • Posted by: Mike O'Malley
    • Category: DJs, radio programming
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    With Cousin Brucie, one of CNN’s Top 10 As reported this week in All Access, CNN posted an article on the “Kings of Radio,” their Top 10 List of “All-time Great DJs” complete with mini-bios and audio clips. Fun? Absolutely! It’s worth clicking just to hear one of Casey Kasem’s signature teases from 1963 and Howard

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  • You Can and You Must

    • 05/14/2013
    • Posted by: B Brenner Believes...
    • Category: Uncategorized
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      If you work in Country radio, you absolutely must review Jacobs Media’s Techsurvey9; especially if you are a Brand Manager, On-air Personality, Promotion Director or Digital Creative Director.   The findings will not shock you but they will certainly reaffirm what we veterans have known for a long time; Country is a mainstream format with passionate

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  • Sharing the Love: Connecting with Listeners by Expressing Passion for the Music

    • 04/19/2013
    • Posted by: Mike O'Malley
    • Category: country music, country radio programming
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    “Lovin’ on the Music” is a phrase we use at one station group to remind ourselves that we need to regularly demonstrate our passion for music just as our listeners do. That we remind ourselves of this is both deliberate and strategic. We remind ourselves because we recognize the distractions that come with working at

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  • The NAB Crystal: One of Radio’s Most Special Awards

    • 04/10/2013
    • Posted by: Mike O'Malley
    • Category: radio
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    I’m a fan of meaningful awards (meaningful being the key word).  Ideally, they showcase the ‘best of the best,’ those who have risen above their peers. And as such, they not only shine in the spotlight themselves, they give the industry they represent that same opportunity as well. Country is coming off a great night

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  • Are You A Radio “Iron Chef”?

    • 03/19/2013
    • Posted by: B Brenner Believes...
    • Category: Uncategorized
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    The best radio talent understands how to mix everyday ingredients to create an exceptional recipe.  If you’re not familiar with Iron Chef America, you should study it.  All 4 chefs are given the same five ingredients and an hour to create a masterpiece.  The competition is fierce, fast paced and brutal.  Welcome to radio.   Think

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